UX Services

We are the architects of transformational digital products and experiences.

In an ever-changing digital landscape, the experience a user has with your digital platforms and services has a profound influence over their success or failure.

LION+MASON is a specialist User Experience (UX) design agency that helps brands ensure success from their digital platforms through user-centered research, strategy, and design.

The result is smarter apps, websites, e-commerce, and software that increase engagement, adoption, conversion, and retention.

Better experiences. Better business.

Research + Insight

We deliver the insights that underwrite better decisions.

Knowing what your customers’ needs, desires, and motivation is the foundation for any successful digital experience. Through direct observation, workshops, data & analytics research, stakeholder interviews, and user testing, we build a picture of your audience’s workflows, pain points and desired interactions with digital devices, products, applications and services.

Strategy + Consultancy

We lay the roadmap for successful experience creation.

Whether its making decisions about what to create, or prioritising features or improvements; sometimes knowing the right course of action is often a bigger challenge than the execution itself. We draw on our UX research and expertise to help you make the right strategic decisions and achieve your business goals.

Design + Prototyping

We design the experiences that gel user needs and business goals.

We’re never guessing when it comes to the design of your solution: We base our creativity on evidence and experience, incorporating constant feedback from clients and users. This informed and considered approach allows us to create highly-engaging, beautifully-designed user experiences that users love, whatever the platform.

Optimisation + Transformation

We optimise your digital platforms to increase effectiveness and transform your business.

Whether you’re looking to improve your conversion rate or simply enhance the usability and design of your existing platforms, the digital landscape is rapidly changing, and so too are the habits and expectations of your users. We help you continually improve, optimise and transform your digital platforms to ensure they stay relevant to your audience and perform to their very best.

What is UX Design?

User experience design (UX) is the process of considering and enhancing the user’s satisfaction with your digital products or services. This is achieved by improving the usability, aesthetic, functionality, content, and the general human interaction that affects the way a person will ‘feel’ about your product or service.

Why User Experience Matters

The experience a customer has with your site or app has a profound effect on its success or failure. Neglecting UX results in poor digital products that users simply will not engage with and/or come back to (or, even worse, forget). As such, the consideration of the user’s experience when it comes to their interaction with your digital products is proven to have a tangible and measurable impact on your business performance.


Return from UX investment

Forrester research shows that, on average, each dollar invested in user experience brings 100 dollars in return: an ROI of 9,900%.



American Express found that consumers were willing to spend an average of 13% more with brands that provided the best user experience.


Spend increase

Research published by Harvard Business Review found that customers who had the best user experiences spend 140% more than those who had the worst experiences.


Customer referrals

Happy customers tell on average nine people about their experiences with a product or service.

Who we help

Application UI design

Software & Web Application Design

We can help to transform your B2B and B2C applications through highly considered interface design that can make even the most complex tasks a joy to use.


In-store/POS Design

In a rapidly changing retail environment, we can help your business surprise and delight customers by designing innovative interactive experiences.

Mobile app UX

Mobile UX Design

Considered mobile user experiences that engage and connect with your audience.

Web & E-commerce UX Design

Beautifully optimised experiences, designed to persuade and convert.

Web and e-commerce optimisation


DADI Grand Prix
UK Digital Experiencec Awards Logo

Case Studies

View some of our recent work.