Andrew Machin
With over 15 years’ experience in web design and digital marketing Andrew has helped many brands, both in the UK and US, create exceptional digital experiences, from websites to in-store retail experiences, such as John Lewis, Jet2, Virgin Holidays and Interflora.Through the success of such projects Andrew has received accolades that include high-profile awards that span innovation, strategy, design and results such as the Dadi Grand Prix Award and the Digital Impact Award for Innovation.This experience has led to Andrew judging digital design awards, been featured in .net magazine, lecturing at Leeds university and speak at seminars and conferences across the UK.Follow Andrew @The_Machin
Why UX is Essential for Insurtech
UX design is a powerful tool that Insurtech companies should be using to create innovative products and services that help them stand out from their competitors and delight their customers.
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5 reasons why user research is the foundation of successful digital transformation
Digital transformation has the potential to create enormous benefits for those who do it right. And the first step to doing it right is to start with user research and design.
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What happens when technology becomes a hindrance rather than a help?
Can technology make things more complicated instead of easier? Let’s look at how this can happen and what UX designers can do to prevent it.
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5 Reasons why you shouldn’t skip the discovery phase
By taking the time to understand your users and the context in which your product will be used, you can design and build a better product that is more likely to succeed.
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How to Design New Digital Products in Compliance Heavy Sectors
With so many contributors, regulations must be considered at the earliest possible stage. This will help to avoid facing regulatory obstacles later in the process.
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LION+MASON moves to new office premises in central Leeds
The Clockwise building is modern, it’s trendy, and it has all the amenities a growing UX Design consultancy like LION+MASON needs.
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Why Less is More in User Experience Testing
At first glance, user testing can seem expensive and complicated. However, even with a limited budget or tight deadline, it is possible to gather helpful feedback from user testing.
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Why UX only works when people and technology are combined in the right way
We consider the term user experience broadly to determine what steps businesses can take to create better digital products by working closely with their teams.
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Do more features equate to better value when it comes to product design?
Can value be measured by virtue of how many features a product has – or is doing one thing exceptionally well more critical?
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What happens when digital is planned and executed to perfection?
Survival and success! The process must be woven into the DNA of the business and requires a combination of 1st class leadership and innovative technology – with a clear mission statement.
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