Andrew Machin
With over 25 years’ experience in UX and digital strategy, Andrew has helped many national and global brands such as John Lewis, Harley Davidson, Johnson & Johnson, and Interflora create exceptional digital product experiences.Through the success of such projects Andrew has received high-profile accolades that span innovation, strategy, and design, such as the Dadi Grand Prix Award and the Digital Impact Award for Innovation.This experience has led to Andrew judging digital design awards, been featured in .net magazine, lecturing at Leeds university, and speaking at seminars and conferences across the UK.
Why Asking Too Much Too Soon Is Killing Your Conversion
A perfectly functional sign-up journey is no guarantee of a successful product. We often see organisations invest heavily in ensuring a journey is usable, yet they are left wondering why their conversion rates remain stagnant. The issue is rarely that…
How Design Debt erodes user trust and prevents digital products from scaling
We talk a lot about technical debt, the hidden mess in the codebase that slows down development. But there is a more visible and often more damaging liability that many digital leaders ignore: design debt. Design debt is the accumulation…
How to de-risk bringing new digital product ideas to life
Most failed digital products do not start as bad ideas. They start as great ideas that are rushed to production too quickly. Within many organisations, a new concept often generates a wave of excitement that leads to a leap of…
How to achieve long-term digital growth: A guide to strategic UX
Tactical improvements are necessary for stability, but they rarely drive sustainable commercial growth. To scale effectively, you must move from a reactive "fix-it" mindset to a proactive, multi-year strategy.
How To Improve Retention & Lifetime Value For Digital Products
Retention is not a marketing problem. It is a product problem. If users are not coming back, it is because the product has not become a part of their daily routine.
Struggling With Digital Product Sales? Here’s How We Helped Achieve a 90% New Business Win Rate.
As a Head of Product or a Product Sales/Marketing Lead, you’re constantly striving for growth. You’ve invested heavily in your SaaS platform or digital product – it’s technically sound, feature-rich, and solves real problems. Yet, despite your efforts, sales aren’t…
Do Your End-Users Care About AI? (Spoiler: Probably Not)
AI is everywhere. Conversations buzz with its potential, headlines highlight its transformative power, and it will undoubtedly reshape the future of digital products. While the possibilities of artificial intelligence are certainly exciting, there’s a fundamental truth that product leaders need…
How to Identify UX/UI Challenges and Start Your Product Overhaul
If you’re reading this, you’re probably already aware that your product could use a UX/UI overhaul. You may have noticed declining sales, engagement, or activity, or perhaps you’ve seen competitors offering more modern and innovative experiences. Maybe the interface looks…
The Benefits of UX Audits: Unlocking the Potential of Your Digital Experience
In today's digital landscape, user experience (UX) has become a critical factor in determining the success of websites and applications. In this blog post, we'll explore the benefits of UX audits and why they are essential for optimising your digital products.
Creating Engaging and High-Performing UX for Insurance Quote and Buy Journeys
For product owners in the insurance sector, creating an engaging and seamless user journey is crucial to converting potential customers and improving sales performance. This blog post will outline the typical challenges faced in insurance quote and buy journeys and why users often do not convert.