Andrew Machin
With over 15 years’ experience in web design and digital marketing Andrew has helped many brands, both in the UK and US, create exceptional digital experiences, from websites to in-store retail experiences, such as John Lewis, Jet2, Virgin Holidays and Interflora.Through the success of such projects Andrew has received accolades that include high-profile awards that span innovation, strategy, design and results such as the Dadi Grand Prix Award and the Digital Impact Award for Innovation.This experience has led to Andrew judging digital design awards, been featured in .net magazine, lecturing at Leeds university and speak at seminars and conferences across the UK.Follow Andrew @The_Machin
How can AI improve UX for digital products
Looking ahead, future trends in AI-driven UX design promise more natural interfaces, advanced personalisation, predictive capabilities, and improved accessibility solutions.
Read MoreHow can AI improve UX for digital products
A Product Owner’s Guide: Where to Start with AI
AI holds immense potential for enhancing your product's capabilities. This guide aims to provide product owners with a roadmap for getting started with AI integration in their products.
Read MoreA Product Owner’s Guide: Where to Start with AI
Creating a Competitive Advantage Through Digital Product Design for Enterprise Businesses
By putting the user at the centre of the design process, businesses can create products and services that meet customer needs and exceed their expectations.
Read MoreCreating a Competitive Advantage Through Digital Product Design for Enterprise Businesses
Why UX is Essential for Insurtech
UX design is a powerful tool that Insurtech companies should be using to create innovative products and services that help them stand out from their competitors and delight their customers.
Read MoreWhy UX is Essential for Insurtech
5 reasons why user research is the foundation of successful digital transformation
Digital transformation has the potential to create enormous benefits for those who do it right. And the first step to doing it right is to start with user research and design.
Read More5 reasons why user research is the foundation of successful digital transformation
What happens when technology becomes a hindrance rather than a help?
Can technology make things more complicated instead of easier? Let’s look at how this can happen and what UX designers can do to prevent it.
Read MoreWhat happens when technology becomes a hindrance rather than a help?
5 Reasons why you shouldn’t skip the discovery phase
By taking the time to understand your users and the context in which your product will be used, you can design and build a better product that is more likely to succeed.
Read More5 Reasons why you shouldn’t skip the discovery phase
How to Design New Digital Products in Compliance Heavy Sectors
With so many contributors, regulations must be considered at the earliest possible stage. This will help to avoid facing regulatory obstacles later in the process.
Read MoreHow to Design New Digital Products in Compliance Heavy Sectors
LION+MASON moves to new office premises in central Leeds
The Clockwise building is modern, it’s trendy, and it has all the amenities a growing UX Design consultancy like LION+MASON needs.
Read MoreLION+MASON moves to new office premises in central Leeds
Why Less is More in User Experience Testing
At first glance, user testing can seem expensive and complicated. However, even with a limited budget or tight deadline, it is possible to gather helpful feedback from user testing.
Read MoreWhy Less is More in User Experience TestingReady to make something amazing?
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