Andrew Machin
With over 15 years’ experience in web design and digital marketing Andrew has helped many brands, both in the UK and US, create exceptional digital experiences, from websites to in-store retail experiences, such as John Lewis, Jet2, Virgin Holidays and Interflora.Through the success of such projects Andrew has received accolades that include high-profile awards that span innovation, strategy, design and results such as the Dadi Grand Prix Award and the Digital Impact Award for Innovation.This experience has led to Andrew judging digital design awards, been featured in .net magazine, lecturing at Leeds university and speak at seminars and conferences across the UK.Follow Andrew @The_Machin
Want Powerful Digital Transformation? Here Are 5 Things Holding You Back
Over the past decade, digital transformation has swept across every industry. The convergence of new technologies and an accelerated pace of change has led to the disruption of entire business models.
Read MoreWant Powerful Digital Transformation? Here Are 5 Things Holding You Back
How Can Design Systems Impact Your Business Strategy?
By working within design systems, product designers can find a sense of order, calm and organisation in developing new products. If you want to know how design systems can impact your business strategy and how to measure their success, read on.
Read MoreHow Can Design Systems Impact Your Business Strategy?
Six Steps to Successful Digital Transformation
While digital transformation is undoubtedly being prioritised, very few organisations manage to get it right. So why do so many businesses fail to realise their digital transformation strategies?
Read MoreSix Steps to Successful Digital Transformation
UX Trends in the Finance Sector for 2021 and Beyond
UX is an ongoing process. It needs constant appraisal and evaluation to ensure customers are getting the best possible experience from their finance providers. Innovative fintech companies with a focus on customer experience are disrupting the traditional finance model.
Read MoreUX Trends in the Finance Sector for 2021 and Beyond
7 Key Trends For a Successful Digital Transformation
Only when transformation happens in tandem customer wants and needs will it be effective and successful in generating growth.
Read More7 Key Trends For a Successful Digital Transformation
Four Key Steps For Creating a Successful Digital Proposition
By carefully considering your digital proposition, you are able to create something that end-users desire and create a competitive advantage, both of which are particularly powerful in today's marketplace.
Read MoreFour Key Steps For Creating a Successful Digital Proposition
Post-Pandemic Predictions for Banking & Financial Technology
Many banks have been working to streamline their face-to-face services for a while now, investing in improving their digital offering. That is great for some customers, but it brings new challenges for others - not to mention the need for additional risk management.
Read MorePost-Pandemic Predictions for Banking & Financial Technology
The Importance of Written Communication in UX Design
Designers do not need to be professional content writers, but an understanding of the basics of writing will greatly assist in UX design.
Read MoreThe Importance of Written Communication in UX Design
5 Key Strategies For Embracing Innovation in Business
The five key strategies for embracing innovation in your business. Being willing to adapt and innovate makes all the difference with regards to the level of success and profit your company makes.
Read More5 Key Strategies For Embracing Innovation in Business
The Dangers Of Poor UX In The Post-Covid Insurance Industry Tech Rush
With over 99% of industry professionals in agreement that insurers need to urgently step up transformation, many companies are looking to fast-track their digital transformation. But is this sudden approach more effective, or could it end up being more detrimental over the long run?
Read MoreThe Dangers Of Poor UX In The Post-Covid Insurance Industry Tech RushReady to make something amazing?
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