Andrew Machin
With over 25 years’ experience in UX and digital strategy, Andrew has helped many national and global brands such as John Lewis, Harley Davidson, Johnson & Johnson, and Interflora create exceptional digital product experiences.Through the success of such projects Andrew has received high-profile accolades that span innovation, strategy, and design, such as the Dadi Grand Prix Award and the Digital Impact Award for Innovation.This experience has led to Andrew judging digital design awards, been featured in .net magazine, lecturing at Leeds university, and speaking at seminars and conferences across the UK.
LION+MASON moves to new office premises in central Leeds
The Clockwise building is modern, it’s trendy, and it has all the amenities a growing UX Design consultancy like LION+MASON needs.
Why Less is More in User Experience Testing
At first glance, user testing can seem expensive and complicated. However, even with a limited budget or tight deadline, it is possible to gather helpful feedback from user testing.
Why UX only works when people and technology are combined in the right way
We consider the term user experience broadly to determine what steps businesses can take to create better digital products by working closely with their teams.
Do more features equate to better value when it comes to product design?
Can value be measured by virtue of how many features a product has – or is doing one thing exceptionally well more critical?
What happens when digital is planned and executed to perfection?
Survival and success! The process must be woven into the DNA of the business and requires a combination of 1st class leadership and innovative technology – with a clear mission statement.
Developing a fintech digital strategy post-COVID
For financial institutions, the pandemic has presented opportunities to digitise services and introduce new technology. Discover some of the fintech features expected to be popular in the coming months.
How to be a UX Researcher: Analysis
Stage 2. We now need to think about interpreting and analysing information. In this post, I’m going to pass on my personal tips and advice on the analysis stage.
How to create helpful hyperlinks – and why you should avoid “click here” links
Using “click here” or “read more” links is often problematic for your users. In this article, we discuss three key reasons why you should avoid using them in your content.
Covid Has Accelerated Digital Technology by 7 Years. Here’s What That Means…
Let’s take a closer look at how Covid has reshaped the digital landscape, particularly, how it has accelerated customer expectations around shopping and buying online.
Redefining your Digital Strategy
To get ahead of the stiff competition, prioritise your user. Investing in getting to know their desires and purchasing decisions can only equate to brand growth in these exciting times.