Andrew Machin
With over 15 years’ experience in web design and digital marketing Andrew has helped many brands, both in the UK and US, create exceptional digital experiences, from websites to in-store retail experiences, such as John Lewis, Jet2, Virgin Holidays and Interflora.Through the success of such projects Andrew has received accolades that include high-profile awards that span innovation, strategy, design and results such as the Dadi Grand Prix Award and the Digital Impact Award for Innovation.This experience has led to Andrew judging digital design awards, been featured in .net magazine, lecturing at Leeds university and speak at seminars and conferences across the UK.Follow Andrew @The_Machin
What COVID Has Done To Digital Transformation
Digital transformation was chugging away behind the scenes at many businesses pre-pandemic, but during and even post-COVID-19 has changed the playing field.
Read MoreWhat COVID Has Done To Digital Transformation
Why Neumorphism Is 2020’s Most Influential Design Trend
Everyone loves a new design trend. But when it comes to all things new and shiny, neumorphism really does take the biscuit. Not least, because its rise has been sudden, and people are raving about it. Often these trends are given room to grow and breathe, but with neumorphism, it’s suddenly here, in the virtual space, and it’s making everyone turn and stare.
Read MoreWhy Neumorphism Is 2020’s Most Influential Design Trend
UX Predictions for 2020 that need to be on your radar
With all the furore around UX design, it’s sort of become a must-have for forward-thinking businesses. And in the line of work we’re in, we can let out a collective cheer in response. But it does beg the question, why should you hire on, and do it right away?
Read MoreUX Predictions for 2020 that need to be on your radar
Why Hire A UX Consultant?
With all the furore around UX design, it’s sort of become a must-have for forward-thinking businesses. And in the line of work we’re in, we can let out a collective cheer in response. But it does beg the question, why should you hire on, and do it right away?
Read MoreWhy Hire A UX Consultant?
The Design Thinking Approach: The What, Why and How
Design Thinking. What exactly is it? And why does it matter to any brand, big or small, and how are you meant to use it as a working strategy?
Read MoreThe Design Thinking Approach: The What, Why and How
Why The Interaction Element Is Crucial In Explainable AI
AI has been weathering more than a few storms of late. As exciting as the prospects are for AI, there are many glitches to its perfect potential to scare users off. From facial recognition with a racial bias to GPS algorithms sending huge trucks down the fastest route, that also happens to be completely unsafe for large vehicles, there are certainly more than a few problems with your average algorithm-based platform.
Read MoreWhy The Interaction Element Is Crucial In Explainable AI
The Importance Of A Stellar Product Design Process
You can find guides aplenty on how to create a development plan for your new product, but the question is, where does the product design element feature?
Read MoreThe Importance Of A Stellar Product Design Process
Futureproofing Your Experience Strategy
Are you ready to find out the secret to creating a futureproof customer experience strategy? If only it were that simple. The reality is that there is no foolproof plan you can put in place to counter any eventuality in the constantly changing customer experience landscape.
Read MoreFutureproofing Your Experience Strategy
How The Public Sector Should Be Improving Customer Experience
The public sector is often left lagging behind when it comes to business transformation. The nature of public sector bodies, in all their complexity, means that change is often the hardest to exact in such a huge and often dispersed environment.
Read MoreHow The Public Sector Should Be Improving Customer Experience
Why Simplicity Is The Most Powerful Ally Of User Experience
Any UX Designer can tell you about the complex simplicity oxymoron. And it’s true, a lot of work goes into keeping a product or platform looking and feeling simplistic. So why bother? You could argue that people should just learn…
Ready to make something amazing?
hello@lionandmason.com
Or call us: 020 3740 6260