Andrew Machin
With over 25 years’ experience in UX and digital strategy, Andrew has helped many national and global brands such as John Lewis, Harley Davidson, Johnson & Johnson, and Interflora create exceptional digital product experiences.Through the success of such projects Andrew has received high-profile accolades that span innovation, strategy, and design, such as the Dadi Grand Prix Award and the Digital Impact Award for Innovation.This experience has led to Andrew judging digital design awards, been featured in .net magazine, lecturing at Leeds university, and speaking at seminars and conferences across the UK.
Why you should value User Experience
Design that focuses on UX is about creating a website with one thing at the forefront of the mind - the website’s usability.
How to be a UX Researcher: User Interviews
What it takes to be a world-class UX researcher. We’ll break down the day-to-day tasks and process of collecting and analysing user data.
Want Powerful Digital Transformation? Here Are 5 Things Holding You Back
Over the past decade, digital transformation has swept across every industry. The convergence of new technologies and an accelerated pace of change has led to the disruption of entire business models.
How Can Design Systems Impact Your Business Strategy?
By working within design systems, product designers can find a sense of order, calm and organisation in developing new products. If you want to know how design systems can impact your business strategy and how to measure their success, read on.
Six Steps to Successful Digital Transformation
While digital transformation is undoubtedly being prioritised, very few organisations manage to get it right. So why do so many businesses fail to realise their digital transformation strategies?
UX Trends in the Finance Sector for 2021 and Beyond
UX is an ongoing process. It needs constant appraisal and evaluation to ensure customers are getting the best possible experience from their finance providers. Innovative fintech companies with a focus on customer experience are disrupting the traditional finance model.
7 Key Trends For a Successful Digital Transformation
Only when transformation happens in tandem customer wants and needs will it be effective and successful in generating growth.
Four Key Steps For Creating a Successful Digital Proposition
By carefully considering your digital proposition, you are able to create something that end-users desire and create a competitive advantage, both of which are particularly powerful in today's marketplace.
Post-Pandemic Predictions for Banking & Financial Technology
Many banks have been working to streamline their face-to-face services for a while now, investing in improving their digital offering. That is great for some customers, but it brings new challenges for others - not to mention the need for additional risk management.
The Importance of Written Communication in UX Design
Designers do not need to be professional content writers, but an understanding of the basics of writing will greatly assist in UX design.