Paul Cook
Harnessing the power of behavioural science to influence user decision-making
AI holds immense potential for enhancing your product's capabilities. This guide aims to provide product owners with a roadmap for getting started with AI integration in their products.
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Introducing New Product Acceleration: a way to bring new products to market faster, cheaper, and at lower risk
An approach we’ve developed to help clients quickly bring their ideas to life and reduce the time it takes to get new products to market.
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5 Reasons Why Typography Is An Important Part Of Product Design
Typography plays a crucial role in determining how users perceive and interact with a product, service, or application and here are 5 reasons why.
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Why creating ‘Sustainable UX’ might be easier than you imagine
The good news about creating 'green UX' is that sustainability doesn't need to be treated as a separate or additional consideration; if executed properly, good UX will have sustainability woven into it.
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How UX and Product Designers can use cognitive biases to their advantage
For UX and Product Designers, it’s important to be aware of the most common cognitive biases, understand how they affect user perception and behaviour, and try to account for them in the early stages of the design process.
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5 reasons why you should prototype your ideas
A lot of background work and preparation goes into making a great idea a reality; one such process is prototyping. The ultimate goal for a UX consultant is high user satisfaction.
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Prototyping helps build better products and user experiences – here’s why
It’s easy to see why prototyping is so important. But what best practices can you and your team adopt to ensure this phase of the product development process runs smoothly?
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The role of copywriting in UX design
UX writers are capable all-rounders who play a key role in developing a product and ensuring it is easy to use and understand by customers of all abilities.
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When it comes to UX, don’t be afraid to start small
Whether you use an in-house team or reach out to an external agency, by starting small and conducting some of the early UX work yourself, you’ll be in a much better position to brief the experts and make sure you get value for money.
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Insurers Must Define Innovation in Order to Truly Innovate
How can a business promise to deliver something if they don’t know what that thing is? Treating innovation like any other business metric - something tangible that can be categorised, measured and managed - is the first step.
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