Harley Davidson
CRM/POS UX Design Case Study

The Challenge

Iconic motorcycle brand, Harley Davidson, recognised that a poor user experience on their sales management system was holding their retailers’ sales teams back from efficiently collecting sales leads and helping them to convert customers, ultimately losing them sales.

LION+MASON was challenged to transform how Harley Davidson can help their retailers’ sales teams better manage sales leads and efficiently take bookings for test rides in store.


Our first task was to get a full understanding of the challenges and processes of the sales teams within the retail centers.

We researched their key day-to-day tasks and objectives to better understand how we could design a solution that would help them convert more sales.


Based on the insight and research, we created an interactive prototype to demonstrate how sales representatives can quickly access their sales data as well as create and manage booking test-rides quickly and intuitively.

What the client says

“LION+MASON have delivered a quality product with a high level of service and professionalism. They fulfilled our advanced requirements easily while still meeting very tight deadlines.”