WHAT WE DO
UX Services

We partner with product, proposition, and innovation leaders across diverse sectors to design the next generation of digital products and AI experiences.
Our Expertise
We work collaboratively with your product teams to design exceptional products that delight users and achieve your digital ambitions, risk-free and at pace.
AI Experience Design
Our AI Experience Design (AIXD) service help organisations to design product experiences for an A.I.-enabled future using our AIXI Framework.
Ideation + Prototype Design
We rapidly bring new propositions and product ideas to life through shareable concept designs, mock-ups, and interactive prototypes – getting your idea in front of customers and internal stakeholders for rapid validation and testing.
User Research
Our team of expert researchers conduct in-depth user interviews, usability tests, and surveys to help you gain a deeper understanding of your customers’ needs, preferences, and behaviors.
Product Design For An AI-Powered Future
AI has created a new paradigm in how we interact with digital products and technology.
As such, our UX experts developed our AI Experience Impact framework: A lens by which we can help you explore how A.I. can and will affect your product experiences.
By baking this into everything we do, we ensure your products are ready for rapidly changing customer expectations and deliver the next generation of best-in-class digital experiences.
EXAMPLE SOLUTIONS
New Product Design
CHALLENGE
“We have a brand new product that needs designing.”
SOLUTION
We help you to scale and deliver your new product to MVP and beyond, risk-free and at pace.
2-4 Months
AI Discovery
CHALLENGE
“We want to understand how our product experience can benefit from AI adoption .”
SOLUTION
By examining your product and service journey through the lens of our A.I.X.I. framework, we help you to identify and prioritise opportunities where AI can bring value, helping you get started on your A.I. journey.
~4 Weeks
Explore + Advise
CHALLENGE
“We want to be a more user-centred company, but we’re not sure where to start.”
SOLUTION
We work closely with you to define your business objectives and examine existing processes and product journeys to provide prioritized recommendations to help you move forward.
1-2 Weeks
Insight + Opportunity
CHALLENGE
“We need to understand what our end-users want and how we can improve our product.”
SOLUTION
We uncover actionable customer and end-user insight that helps to inform prioritised product roadmaps.
1-3 Months
Product Vision
CHALLENGE
“We want to rapidly visualise and test our ideas.”
SOLUTION
We work closely with your innovation, product, and proposition teams to rapidly develop, prototype, and test your ideas with real-world users., helping you identify the truly valuable solutions to take forward.
2-4 Week sprints
Product Modernisation
CHALLENGE
“We have an existing product that we need to modernise, improve, or update.”
SOLUTION
We help you to modernise, optimise, and improve your existing UX/UI to be more engaging, competitive, and valuable to your end users.
1-3 Months
A Modern Methodology

Discover + Plan
We work with you to define the business challenge, align stakeholders’ vision, and develop a strategy for moving forward.
Research + Insight
We engage priority personnel and/or end customers to uncover key motivations, needs, goals, and pain points.
Design Sprints
We employ modern design thinking to prototype, test, and validate possible solutions to take forward.
WHO WE WORK WITH
RECOGNITION
We’re rated as one of the top UX + Product Design Agencies in the UK.
Ready to make something amazing?
hello@lionandmason.com
Or call us: 020 3740 6260