Design a new product

UX Designers working on a digital product design

Rapid user-centred design project to bring your new product to life


Rapid user-centred design services to bring your new product to life

Bring your new digital product to life with our user-centred approach. Working hand-in-glove with you, we’ll turn your concept into a solution that truly meets the needs of your users and your business.

Our team of experts works closely with you to understand the unique needs and requirements of both your organisation, ensuring that we create designs that are perfectly tailored to your business challenges and your audience.

We thrive on complex challenges and pride ourselves on being able to make engaging, easy-to-use, and valuable solutions for some of the most complex digital challenges.

Who is it for?

Our ‘Design a new product solution’ is tailored for organisations who are looking to bring a new product to life.

Relevant scenarios

  • We need to scale up our idea into a full product design as quickly as possible.
  • We have some initial sketches or features but need help designing the final product.
  • We’ve got a great concept but we are not sure where to start.
  • We have a product team that always miss product deadlines and projects are not moving as fast as the business need.

Activities & outcomes

Below is a list of typical activities and outcomes when designing a new product.

Typical Activities

  • User testing and validation
  • Feedback & iteration cycles
  • Prioritisation
  • Service Mapping
  • User Journey Mapping
  • Interactive Prototypes
  • Wire-framing
  • Hi-fidelity design


  • Define a clear vision
  • Customer and end-user feedback
  • Validation of new product
  • Business buy-in from wider stakeholders
  • Creation of a MVP
  • Ability to adapt and evolve quickly
  • Experiment with new ideas before development

Why choose us?

Here are just a few reasons why you should consider working with LION+MASON when designing a new product.

Reduced Risk

Designing and testing your MVP as early as possible means you can address any issues before you launch.

Dedicated Resource

We are 100% focussed on delivering this solution for you, unlike an internal team we are distraction free and un-biased.

Direct access to the experts

We have extensive experience and expertise in user research and design, you can contact them directly, no hiding behind a project manager, they are more than happy to help.

What’s the process?

To bring a new product or website to life we work with you to define and prioritise the scope before delving into UX design where we will begin to architecture the product to ensure we develop a robust prototype ready for user testing. Our iterative approach allows us to identify and refine the product before we high fidelity design and handover.

1. Planning

We help you to define and prioritise the scope for the initial product launch, factoring in any insights about the target audience.

2. UX Design

Based on the planning outcomes, the design team works closely with you to create service maps, user journeys, wireframe prototypes, and visual designs focusing on prioritised functionality and tasks.

3. Testing

We conduct User Testing to gather feedback on the usability, functionality, and value of the product. This helps identify any usability issues or opportunities to improve to create a more valuable product.

4. UI Design

We will produce hi-fidelity pages designs that are device specific with component libraries and design systems containing detailed documentation.

5. Handover

Once you’re ready to launch your product to the public, we continue to support you by providing development-friendly design files, UI design systems, and ongoing support to ensure a frictionless development process.

Sprint based. Typical length 12-16 weeks.

Design a new product 5

Conduct research with your target users to uncover their needs, motivations & pain points.

Design a new product 7

Identify your digital challenges & develop a plan to solve them.

Design a new product 9

Transform, refresh, and optimise your legacy digital products.

Design a new product 11

Identify AI opportunities and mitigate risks through a framework of research, exploration & validation.

Design a new product 13

Bring your ideas to life and test them with real users. A low risk approach to product design.

Get in touch

Or call: 020 3740 6260

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