Design a new product

Rapid user-centred design project to bring your new product to life
Overview
Rapid user-centred design services to bring your new product to life
Bring your new digital product to life with our user-centred approach. Working hand-in-glove with you, we’ll turn your concept into a solution that truly meets the needs of your users and your business.
Our team of experts works closely with you to understand the unique needs and requirements of both your organisation, ensuring that we create designs that are perfectly tailored to your business challenges and your audience.
We thrive on complex challenges and pride ourselves on being able to make engaging, easy-to-use, and valuable solutions for some of the most complex digital challenges.
Who is it for?
Our ‘Design a new product solution’ is tailored for organisations who are looking to bring a new product to life.
Relevant scenarios
Activities & outcomes
Below is a list of typical activities and outcomes when designing a new product.
Typical Activities
Outcomes
Why choose us?
Here are just a few reasons why you should consider working with LION+MASON when designing a new product.
What’s the process?
To bring a new product or website to life we work with you to define and prioritise the scope before delving into UX design where we will begin to architecture the product to ensure we develop a robust prototype ready for user testing. Our iterative approach allows us to identify and refine the product before we high fidelity design and handover.
1. Planning
We help you to define and prioritise the scope for the initial product launch, factoring in any insights about the target audience.
2. UX Design
Based on the planning outcomes, the design team works closely with you to create service maps, user journeys, wireframe prototypes, and visual designs focusing on prioritised functionality and tasks.
3. Testing
We conduct User Testing to gather feedback on the usability, functionality, and value of the product. This helps identify any usability issues or opportunities to improve to create a more valuable product.
4. UI Design
We will produce hi-fidelity pages designs that are device specific with component libraries and design systems containing detailed documentation.
5. Handover
Once you’re ready to launch your product to the public, we continue to support you by providing development-friendly design files, UI design systems, and ongoing support to ensure a frictionless development process.
Conduct research with your target users to uncover their needs, motivations & pain points.
Identify AI opportunities and mitigate risks through a framework of research, exploration & validation.
Bring your ideas to life and test them with real users. A low risk approach to product design.