DISCOVERY + OPPORTUNITY

OBJECTIVE

To provide a thorough diagnosis of your customers’ digital experiences and uncover your strongest digital opportunities.

SCENARIO

You need to identify where the pain-points and opportunities are in your customer experiences.

DURATION

1-3 Weeks

Overview

Engaging closely with internal stakeholders and end-users alike, we examine your digital experiences to identify their motivations, needs, and frustrations with your products and services.

The end-result is a clear set of strategic opportunities and recommendations designed to enhance your digital experiences.

Typical Activities

  • Stakeholder Workshops
  • Customer Journey Analysis
  • Service Audit
  • Customer Research
  • User Testing
  • Competitor Analysis

VALUE

  • Insight into customer & end user needs
  • Align business to customer goals
  • Identify experience pain points
  • User-validated opportunities
  • Prioritised strategy for Ideation + Innovation