Explore how AI could impact your product or business
Looking to discover how AI can take your product experience to the next level?
OVERVIEW
The advent of AI has created a new paradigm in how we interact with technology, shifting customer expectations and presenting new challenges and big opportunities for digital products and services.
Our collaborative 4-week program is designed to help
product leads take their first step towards AI-driven experiences, helping to answer some of the key questions, such as:
The outcome is a clear roadmap of validated and prioritised
opportunities for AI enablement along with recommended next
steps for each opportunity,
AI Experience Impact
Our UX experts developed our AI Experience Impact (AIXI) Framework: A lens by which we can help you explore how AI can and will affect your product experiences.
By factoring this into everything we do, we ensure your products are ready for rapidly changing customer expectations and deliver the next generation of best-in-class digital experiences.
PROCESS
By using our proprietary AIXI Framework, the discovery process allows us to examine your product/service journeys through the lens of AI capability.
This allows us to focus on uncovering where AI can add value, drive efficacy, and improve customer experience.
1. Define
~1 WEEK
OBJECTIVE
To explore your business area, your product, users, and opportunities through collaborative workshops.
OUTCOME
Identify focus product areas, generate initial AI-driven ideas, and develop a user exploration strategy.
2. Insight
~2 WEEKS
OBJECTIVE
To gather user, competitor, and market insights, assessing current journeys to identify pain-points and opportunities, and further develop AI solution ideas.
OUTCOME
Validated, prioritised, and developed AI solution concepts along with a comprehensive plan to advance the exploration and/or implementation.
3. Opportunity
~2 WEEKS
OBJECTIVE
To stress-test new AI concepts, assess the potential impact, prioritise the strongest solutions, and build a roadmap for the next steps.
OUTCOME
New and validated AI concepts, user journeys, and service designs grounded in real user and business needs.
Conduct research with your target users to uncover their needs, motivations & pain points.
Identify AI opportunities and mitigate risks through a framework of research, exploration & validation.
Bring your ideas to life and test them with real users. A low risk approach to product design.