Generate User Insight

UX Designers working on a digital product design

Uncover your target users’ needs, motivations & pain points through expert user research.


User research provides valuable insights into your customers, allowing you to create products and services that meet their needs and maximise customer satisfaction. With a thorough understanding of your customers and their behaviour, you can make informed decisions that will drive success for your business.

As specialists in our field, we have the expertise required to identify what type of user research is most suitable for your needs. We also work fast to understand the problem you’re facing and decide how best to gather the data you need to solve it. 

Whether you need to identify and engage with a new audience or uncover opportunities with your existing users, we support you throughout the entire process, from strategy and planning to analysis and communicating back to your internal stakeholders, with accurate, actionable insight.

Who is it for?

Anyone looking to gain a deeper understanding of their audience, and generate data and insight to inform their decision making.

Typical scenarios

  • “We want to understand more about our users – what exactly do they need and want?”
  • “We have an idea for a product / website but want to explore if it meets our users’ needs.”
  • “We know our product / website isn’t perfect, and we need to identify where the pain points are.”
  • “We want some help user testing our current product / website.”

Activities & outcomes

Generating user insight is not just about collecting data; it’s about harnessing that data strategically to empower your decision-making. We offer a comprehensive series of research activities designed to illuminate the habits, preferences, and needs of your users.

Typical Activities

  • Ethnographic studies
  • Interviews
  • Focus groups
  • Shadowing and observation
  • Field studies
  • Moderated usability tests
  • Task analysis
  • Surveys


  • Better-informed product roadmaps
  • Data driven decision making
  • Improved customer satisfaction
  • Opportunities to innovate
  • Better conversion rates
  • Reduce the risk of poor product decisions
  • Improved brand loyalty
  • Reduction in customer service calls

Why choose us?

We recognise that every business is unique, and so are your user experience challenges. That’s why we take a personalised approach to each project. We’ll work with you to understand your goals and objectives, and recommend an approach that addresses your specific challenges. This ensures the insights we provide are not just informative but actionable.

A Wealth of Experience

We have extensive experience and expertise in user research. We have delivered research projects across a wide range of industries in the public and private sectors.

Tailored to your needs

Our user research process is tailored to your specific business objectives. We’ll create a bespoke research strategy designed to generate insight into the needs and behaviours of your target users.

A Foundation for Action

Our reports are comprehensive and actionable. We provide complete transparency about the methodologies used and deliver powerful insights that allow you to make informed decisions.

What’s the process?

We believe that creating exceptional user experiences starts with a deep understanding of your audience.

Our User Insights process is a guided journey that takes you from the initial discovery phase to actionable implementation.

1. Discovery

We begin by understanding your business goals and objectives.

2. Strategy

We recommend a research strategy that addresses your specific challenges.

3. Research

We conduct in-depth user research using e.g. surveys, interviews, user testing.

4. Analysis

We identify key insights and present them in a digestible format.

5. Recommendations

We provide data-driven recommendations that address your research goals.

6. Implementation

We collaborate with your team to implement changes.

Sprint based. Typical sprints are between 1 & 4 weeks.

Generate user insight 3

Identify your digital challenges & develop a plan to solve them.

Generate user insight 5

Design a digital product that looks great and people enjoy using.

Generate user insight 7

Transform, refresh, and optimise your legacy digital products.

Generate user insight 9

Identify AI opportunities and mitigate risks through a framework of research, exploration & validation..

Generate user insight 11

Bring your ideas to life and test them with real users. A low risk approach to product design.

Get in touch

Or call: 020 3740 6260

Quickly estimate a project

Get an estimate