IDEATION + INNOVATION

OBJECTIVE

To uncover new ideas that solve your business challenges and add value to your customer journeys.

SCENARIO

You need fresh ideas to encourage engagement with your digital products and services.

DURATION

1-3 Weeks

Overview

The Ideation + Innovation programme aims to develop and explore ideas for new products or existing systems and platforms.

We engage with internal teams, and end-users to develop innovative ideas that will help ensure that your digital experiences both deliver on business objectives and delight end users.

The ideas are explored further through a service-design approach, exploring how a new service might work, combined with low-fidelity concepts to support the idea.

The outcome is innovative ideas for products and services that both solve the business challenge and are validated by your target audience.

Typical Activities

  • Brainstorm Workshops
  • Idea Exploration
  • User Research and Validation
  • Service Design
  • Storyboarding
  • Concept Design

VALUE

  • New ideas and opportunities for innovation
  • Solve business challenges
  • Addresses/solves key experience challenges
  • Lessen the risk of innovation
  • Identifies ideas to take forward into UX Design + Prototyping