Blog
UX Leeds 2025 Back For Its Fifth Year At The Leeds Digital Festival
Due to popular demand we are hosting our fifth UX Leeds event on Thursday 25th September. As in previous years the live in-person event will form part of the renowned Leeds Digital Festival 2025 programme, the largest open-platform tech event…
Struggling With Digital Product Sales? Here’s How We Helped Achieve a 90% New Business Win Rate.
As a Head of Product or a Product Sales/Marketing Lead, you’re constantly striving for growth. You’ve invested heavily in your SaaS platform or digital product – it’s technically sound, feature-rich, and solves real problems. Yet, despite your efforts, sales aren’t…
Deceptive patterns are getting the boot – but will it stick?
The UK government has just announced new legislation to ban “deceptive patterns” online – those sneaky design tricks that nudge users into actions they might not have otherwise taken. You probably know them better by their older, edgier name: dark…
AI in UX: Hype vs. Reality (And What Actually Works)
You don’t need me to tell you: AI is everywhere in UX right now. Every tool, every product, every half-baked pitch deck is screaming about “AI-driven experiences” like it’s some kind of digital messiah. And sure, AI can be useful—but…
UX in a Post-Cookie World: Designing for Privacy-First Experiences
The death of third-party cookies has been looming for a while now—like the plot twist in a slow-burn thriller everyone saw coming. Google keeps pushing back the execution date, but make no mistake: the cookie jar is getting locked up,…
Dark Mode, Light Mode, and Beyond: Designing for Multi-Context UX
Ah, dark mode—the feature that turns your phone into a brooding tech goth. It’s been one of the biggest UX trends in recent years, with people passionately debating whether light or dark mode is the superior experience. But here’s the…
From Static to Adaptive: How Personalisation is great for UX – when used right.
Personalisation in UX is one of those things that sounds great in theory—give people exactly what they need, when they need it, without them having to dig around for it. The problem? Most personalisation today is either lazy, creepy, or…
AI-Powered UX: How to Design for a World of Smart Interfaces
AI is here, and it’s not just for writing dodgy essays or making questionable deepfakes. It’s creeping into our interfaces, trying to make things “smarter” and “more intuitive.” Which, let’s be honest, sometimes just means it makes weird guesses about…
Do Your End-Users Care About AI? (Spoiler: Probably Not)
AI is everywhere. Conversations buzz with its potential, headlines highlight its transformative power, and it will undoubtedly reshape the future of digital products. While the possibilities of artificial intelligence are certainly exciting, there’s a fundamental truth that product leaders need…
Accessibility compliance has never been more important for Product Owners
Accessibility is increasingly becoming a legal requirement, not just a best practice. The European Accessibility Act (EAA), coming into effect in 2025, mandates that businesses offering digital services in the EU ensure their websites, mobile apps, and digital products are…