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Andy Curry

Does the ‘Average’ User Really Exist?
800 449 Andy Curry

We explore the concept of the ‘average user’ in the context of the American Air Force, considering how the themes from the case study can be applied to achieve successful UX design. 

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The Role of UX Design in Creating User Trust
800 449 Andy Curry

While user experience and user interface best practices can help to ensure user trust, they can only do so much. A detailed understanding of user needs and concerns must be sought at the early stages of product development. 

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The Importance of the Employee Experience When Undergoing Digital Transformation
800 499 Andy Curry

Whether digital transformation is implemented internally or with the support of external sources, it is important to consider the employee experience throughout the process.

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Psychological principles to consider in UX design and user testing
800 449 Andy Curry

The impact of psychology on UX design can be transformative. However, it is important to keep in mind that the use of psychological theory and techniques in UI and UX is expansive and ever-evolving.

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Why it pays to clear UX debt built up during the pandemic
800 449 Andy Curry

Technology hasn’t always been designed with the needs of the business in mind. That means it’s unlikely to be the best solution, leading to technical and UX debts. 

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The UX Design Role is Evolving – Here is How
800 449 Andy Curry

In a world dominated by technology, UX professionals might find it difficult to resist the temptation of new trends. But if they want to stay at the top of their game, they must always balance human-centered design skills with UX technology.

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5 Laws for Successful UX Design
800 449 Andy Curry

In this post, we will look at the five laws for successful UX design and how designers can use the insight provided by these laws to inform the development of positive user experiences. Bear in mind that, in isolation, consideration of these laws can at most ensure best practice in your User Experience design.

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