Design

The Design Thinking Approach: The What, Why and How
800 449 LION+MASON

Design Thinking. What exactly is it? And why does it matter to any brand, big or small, and how are you meant to use it as a working strategy?

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Why The Interaction Element Is Crucial In Explainable AI
800 449 LION+MASON

AI has been weathering more than a few storms of late. As exciting as the prospects are for AI, there are many glitches to its perfect potential to scare users off. From facial recognition with a racial bias to GPS algorithms sending huge trucks down the fastest route, that also happens to be completely unsafe for large vehicles, there are certainly more than a few problems with your average algorithm-based platform.

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The Importance Of A Stellar Product Design Process
800 449 LION+MASON

You can find guides aplenty on how to create a development plan for your new product, but the question is, where does the product design element feature?

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How To Reduce Shopping Basket Abandonment
800 449 LION+MASON

It’s the most frustrating part of owning an E-commerce site. When you’re getting the customers to your site, and they get right up to the shopping cart stage, and then…

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What Can Digital Businesses Learn From The Big Disruptors?
800 449 LION+MASON

In recent years we’ve not only seen some major transformations in the way we shop online – but also how we go about our daily lives. From zipping from one…

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Lessons Learnt From Snapchat’s User Experience Fails
800 449 LION+MASON

Snapchat’s UX is poor. There, I said it. Thanksfully I’m not alone: Many UX designers aren’t able to comprehend just how frustratingly poor SnapChat’s design and usability has been. Yet…

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Humanising The Customer Experience Whilst Embracing New Technologies
800 449 LION+MASON

The Internet of Things. Virtual Reality. Augmented Reality. The list goes on. We’ve got all these mind-blowing technologies hitting our screens and integrating into our lives. It’s easy to see…

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18 Online Customer Experience Statistics That Should Shape Your CX Strategy
800 449 LION+MASON

Sometimes, you just need some powerful stats to supercharge your online strategy. And when it comes to customer experience, being aware of recent research and findings is crucial. Plus,  you…

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8 Quick Wins For Improving Your Website’s UX
800 449 LION+MASON

When it comes to designing your website, there are so many different things to think about that it’s easy to miss the obvious. For example, while everyone is struggling to…

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Increasingly Demanding Users: Customer Experience Challenges To Expect In 2018
800 449 LION+MASON

There’s no denying it, your digital customers are now more demanding than ever before. It’s no longer acceptable for online businesses to adopt a ‘make money first’ approach. Those that…

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