Digital Products

How Can Data Improve UX Design?
800 449 Sarah Lines

Carrying out UX research prior to site design is important and continuous user feedback is vital, by including this facility in your UX design will drive ongoing improvements. 

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Six Steps to Successful Digital Transformation
800 449 Andrew Machin

While digital transformation is undoubtedly being prioritised, very few organisations manage to get it right. So why do so many businesses fail to realise their digital transformation strategies?

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The Role of UX Design in Creating User Trust
800 449 Andy Curry

While user experience and user interface best practices can help to ensure user trust, they can only do so much. A detailed understanding of user needs and concerns must be sought at the early stages of product development. 

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Insurers Must Define Innovation in Order to Truly Innovate
800 449 Paul Cook

How can a business promise to deliver something if they don’t know what that thing is? Treating innovation like any other business metric – something tangible that can be categorised, measured and managed – is the first step.

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The Importance of the Employee Experience When Undergoing Digital Transformation
800 499 Andy Curry

Whether digital transformation is implemented internally or with the support of external sources, it is important to consider the employee experience throughout the process.

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UX Trends in the Finance Sector for 2021 and Beyond
800 449 Andrew Machin

UX is an ongoing process. It needs constant appraisal and evaluation to ensure customers are getting the best possible experience from their finance providers. Innovative fintech companies with a focus on customer experience are disrupting the traditional finance model.

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7 Key Trends For a Successful Digital Transformation
800 449 Andrew Machin

Only when transformation happens in tandem customer wants and needs will it be effective and successful in generating growth.

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Psychological principles to consider in UX design and user testing
800 449 Andy Curry

The impact of psychology on UX design can be transformative. However, it is important to keep in mind that the use of psychological theory and techniques in UI and UX is expansive and ever-evolving.

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Why it pays to clear UX debt built up during the pandemic
800 449 Andy Curry

Technology hasn’t always been designed with the needs of the business in mind. That means it’s unlikely to be the best solution, leading to technical and UX debts. 

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Five Insurtech Trends Expected to Make Waves in 2021
800 449 Paul Cook

We can expect to see insurtech trends being embraced by ‘old-school’ insurers, with vast capital available to invest in research, customer testing and product development.

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