Interaction Design

UX Predictions for 2020 that need to be on your radar
800 449 LION+MASON

With all the furore around UX design, it’s sort of become a must-have for forward-thinking businesses. And in the line of work we’re in, we can let out a collective cheer in response. But it does beg the question, why should you hire on, and do it right away?

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The Design Thinking Approach: The What, Why and How
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Design Thinking. What exactly is it? And why does it matter to any brand, big or small, and how are you meant to use it as a working strategy?

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Why The Interaction Element Is Crucial In Explainable AI
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AI has been weathering more than a few storms of late. As exciting as the prospects are for AI, there are many glitches to its perfect potential to scare users off. From facial recognition with a racial bias to GPS algorithms sending huge trucks down the fastest route, that also happens to be completely unsafe for large vehicles, there are certainly more than a few problems with your average algorithm-based platform.

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UX And The Rise Of Smart Cities
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The world is becoming more connected by the day as new; technology, forms of communication and methods of transferring digital products, are introduced on a daily basis. As a result,…

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What Is ‘Service Design’ And Why Do You Need It?
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There’s a lot of noise about Service Design in business circles at the moment. But despite reaching buzzword status, many are still unclear on what it is, and how it…

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Using AI To Improve User and Customer Experience
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Artificial intelligence has been THE buzzword in every tech-driven industry over the past few years as speculation around its impact on human society has been speculated upon by scientists, entrepreneurs,…

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Why Digital Transformation Projects Go Wrong
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Digital transformation is touted to be one of the biggest considerations for businesses, with $1.3 trillion investment being forecasted globally by 2018. Across organisations of all sizes and industries, people…

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UX Is Key To Mobile In Digital Transformation
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With anyone who’s anyone in the business world thinking about digital transformation, mobile is one of those key inescapable elements. Organisations large and small are hashing out ideas for mobile…

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Why You Need to Think About UX in Digital Transformation
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From a business perspective, adapting to meet change isn’t a new concept. Being able to operate agilely to meet current expectations and beat competitors is part and parcel of running…

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How To Reduce Shopping Basket Abandonment
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It’s the most frustrating part of owning an E-commerce site. When you’re getting the customers to your site, and they get right up to the shopping cart stage, and then…

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