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Interaction Design

UX Predictions for 2020 that need to be on your radar
 800 449 LION+MASON

With all the furore around UX design, it’s sort of become a must-have for forward-thinking businesses. And in the line of work we’re in, we can let out a collective cheer in response. But it does beg the question, why should you hire on, and do it right away?

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The Design Thinking Approach: The What, Why and How
 800 449 LION+MASON

Design Thinking. What exactly is it? And why does it matter to any brand, big or small, and how are you meant to use it as a working strategy?

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Why The Interaction Element Is Crucial In Explainable AI
 800 449 LION+MASON

AI has been weathering more than a few storms of late. As exciting as the prospects are for AI, there are many glitches to its perfect potential to scare users off. From facial recognition with a racial bias to GPS algorithms sending huge trucks down the fastest route, that also happens to be completely unsafe for large vehicles, there are certainly more than a few problems with your average algorithm-based platform.

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UX And The Rise Of Smart Cities
 800 449 LION+MASON

The world is becoming more connected by the day as new; technology, forms of communication and methods of transferring digital products, are introduced on a daily basis. As a result,…

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What Is ‘Service Design’ And Why Do You Need It?
 800 449 LION+MASON

There’s a lot of noise about Service Design in business circles at the moment. But despite reaching buzzword status, many are still unclear on what it is, and how it…

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Using AI To Improve User and Customer Experience
 800 449 LION+MASON

Artificial intelligence has been THE buzzword in every tech-driven industry over the past few years as speculation around its impact on human society has been speculated upon by scientists, entrepreneurs,…

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Why Digital Transformation Projects Go Wrong
 800 449 LION+MASON

Digital transformation is touted to be one of the biggest considerations for businesses, with $1.3 trillion investment being forecasted globally by 2018. Across organisations of all sizes and industries, people…

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UX Is Key To Mobile In Digital Transformation
 800 449 LION+MASON

With anyone who’s anyone in the business world thinking about digital transformation, mobile is one of those key inescapable elements. Organisations large and small are hashing out ideas for mobile…

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Why You Need to Think About UX in Digital Transformation
 800 449 LION+MASON

From a business perspective, adapting to meet change isn’t a new concept. Being able to operate agilely to meet current expectations and beat competitors is part and parcel of running…

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How To Reduce Shopping Basket Abandonment
 800 449 LION+MASON

It’s the most frustrating part of owning an E-commerce site. When you’re getting the customers to your site, and they get right up to the shopping cart stage, and then…

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