Marketing

How to be a UX Researcher: Analysis
800 449 Rosalyn halford

Stage 2. We now need to think about interpreting and analysing information. In this post, I’m going to pass on my personal tips and advice on the analysis stage.

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How to create helpful hyperlinks – and why you should avoid “click here” links
1024 682 admin

Using “click here” or “read more” links is often problematic for your users. In this article, we discuss three key reasons why you should avoid using them in your content.

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Is top navigation or side navigation better for your product?
800 449 Jack Corker

Navigation menus are vital to user experience and interface design. So if you’re working on a new website or app, choosing a navigation layout is a major consideration. 

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Covid Has Accelerated Digital Technology by 7 Years. Here’s What That Means…
800 449 Andrew Machin

Let’s take a closer look at how Covid has reshaped the digital landscape, particularly, how it has accelerated customer expectations around shopping and buying online.

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Does the ‘Average’ User Really Exist?
800 449 Andy Curry

We explore the concept of the ‘average user’ in the context of the American Air Force, considering how the themes from the case study can be applied to achieve successful UX design. 

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Redefining your Digital Strategy
800 449 Andrew Machin

To get ahead of the stiff competition, prioritise your user.  Investing in getting to know their desires and purchasing decisions can only equate to brand growth in these exciting times.

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Why you should value User Experience
800 449 Andrew Machin

Design that focuses on UX is about creating a website with one thing at the forefront of the mind – the website’s usability.

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Futureproofing Your Experience Strategy
800 449 Andrew Machin

Are you ready to find out the secret to creating a futureproof customer experience strategy? If only it were that simple. The reality is that there is no foolproof plan you can put in place to counter any eventuality in the constantly changing customer experience landscape.

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How User Experience Helps Create A More Sustainable Business
800 449 Andrew Machin

Every business would like to operate more sustainably and efficiently in order to make the most of its resources and minimise waste in the form of time, money and effort.…

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6 Critical Customer Experience Fixes For Retail Sites
800 449 Andrew Machin

In an online world where things can change at the click of a button, and hard-earned customers are frustratingly fleeting, it pays to stay on top of your customer experience…

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