Marketing

6 Critical Customer Experience Fixes For Retail Sites
800 449 LION+MASON

In an online world where things can change at the click of a button, and hard-earned customers are frustratingly fleeting, it pays to stay on top of your customer experience…

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How To Reduce Shopping Basket Abandonment
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It’s the most frustrating part of owning an E-commerce site. When you’re getting the customers to your site, and they get right up to the shopping cart stage, and then…

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What Can Digital Businesses Learn From The Big Disruptors?
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In recent years we’ve not only seen some major transformations in the way we shop online – but also how we go about our daily lives. From zipping from one…

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18 Online Customer Experience Statistics That Should Shape Your CX Strategy
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Sometimes, you just need some powerful stats to supercharge your online strategy. And when it comes to customer experience, being aware of recent research and findings is crucial. Plus,  you…

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8 Quick Wins For Improving Your Website’s UX
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When it comes to designing your website, there are so many different things to think about that it’s easy to miss the obvious. For example, while everyone is struggling to…

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Lessons To Be Learned: How Facebook Is Reviewing Its UX
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If you’re a regular Facebook user, you may have noticed your news feed getting clogged up lately. As you scroll down, you will come across more irrelevant posts, silly videos…

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Increasingly Demanding Users: Customer Experience Challenges To Expect In 2018
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There’s no denying it, your digital customers are now more demanding than ever before. It’s no longer acceptable for online businesses to adopt a ‘make money first’ approach. Those that…

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Aristotle’s 3 Persuasive Appeals & How They Relate To User Experience
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Perfect product done and dusted? Great. High customer response rate and brilliant brand interaction? Sure. And most importantly, have you told your story? Erm, say what? Yes, storytelling. A powerful…

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SEO & UX: How Search Behaviour Impacts UX Design
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Ken Wheaton of Google recently did a post about ‘why shoppers are turning to search for ideas and inspiration’. And it got us thinking about the relationship between search and…

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Minimising Distractions On The Path To Conversion
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Amid claims human attention spans are worse than that of goldfish, it’s safe to say keeping your customers focused on their goal should be a top priority. You’ve spent all…

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