Usability

How to be a UX Researcher: Analysis
800 449 Rosalyn halford

Stage 2. We now need to think about interpreting and analysing information. In this post, I’m going to pass on my personal tips and advice on the analysis stage.

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How to create helpful hyperlinks – and why you should avoid “click here” links
1024 682 admin

Using “click here” or “read more” links is often problematic for your users. In this article, we discuss three key reasons why you should avoid using them in your content.

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Is top navigation or side navigation better for your product?
800 449 Jack Corker

Navigation menus are vital to user experience and interface design. So if you’re working on a new website or app, choosing a navigation layout is a major consideration. 

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Covid Has Accelerated Digital Technology by 7 Years. Here’s What That Means…
800 449 Andrew Machin

Let’s take a closer look at how Covid has reshaped the digital landscape, particularly, how it has accelerated customer expectations around shopping and buying online.

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Does the ‘Average’ User Really Exist?
800 449 Andy Curry

We explore the concept of the ‘average user’ in the context of the American Air Force, considering how the themes from the case study can be applied to achieve successful UX design. 

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Why Neumorphism Is 2020’s Most Influential Design Trend
800 449 Andrew Machin

Everyone loves a new design trend. But when it comes to all things new and shiny, neumorphism really does take the biscuit. Not least, because its rise has been sudden, and people are raving about it. Often these trends are given room to grow and breathe, but with neumorphism, it’s suddenly here, in the virtual space, and it’s making everyone turn and stare.

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How Continuity Helps Create A Smooth User Experience
800 449 Andrew Machin

UX is evolving at an exponentially increasing rate and for consumers, what was on the cutting edge yesterday is old news today, never mind those within the industry who are…

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Using AI To Improve User and Customer Experience
800 449 Andrew Machin

Artificial intelligence has been THE buzzword in every tech-driven industry over the past few years as speculation around its impact on human society has been speculated upon by scientists, entrepreneurs,…

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Why You Need to Think About UX in Digital Transformation
800 449 Andrew Machin

From a business perspective, adapting to meet change isn’t a new concept. Being able to operate agilely to meet current expectations and beat competitors is part and parcel of running…

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How To Reduce Shopping Basket Abandonment
800 449 Andrew Machin

It’s the most frustrating part of owning an E-commerce site. When you’re getting the customers to your site, and they get right up to the shopping cart stage, and then…

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