Usability

Why Neumorphism Is 2020’s Most Influential Design Trend
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Everyone loves a new design trend. But when it comes to all things new and shiny, neumorphism really does take the biscuit. Not least, because its rise has been sudden, and people are raving about it. Often these trends are given room to grow and breathe, but with neumorphism, it’s suddenly here, in the virtual space, and it’s making everyone turn and stare.

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How Continuity Helps Create A Smooth User Experience
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UX is evolving at an exponentially increasing rate and for consumers, what was on the cutting edge yesterday is old news today, never mind those within the industry who are…

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Using AI To Improve User and Customer Experience
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Artificial intelligence has been THE buzzword in every tech-driven industry over the past few years as speculation around its impact on human society has been speculated upon by scientists, entrepreneurs,…

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Why You Need to Think About UX in Digital Transformation
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From a business perspective, adapting to meet change isn’t a new concept. Being able to operate agilely to meet current expectations and beat competitors is part and parcel of running…

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How To Reduce Shopping Basket Abandonment
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It’s the most frustrating part of owning an E-commerce site. When you’re getting the customers to your site, and they get right up to the shopping cart stage, and then…

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What Can Digital Businesses Learn From The Big Disruptors?
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In recent years we’ve not only seen some major transformations in the way we shop online – but also how we go about our daily lives. From zipping from one…

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Lessons Learnt From Snapchat’s User Experience Fails
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Snapchat’s UX is poor. There, I said it. Thanksfully I’m not alone: Many UX designers aren’t able to comprehend just how frustratingly poor SnapChat’s design and usability has been. Yet…

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18 Online Customer Experience Statistics That Should Shape Your CX Strategy
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Sometimes, you just need some powerful stats to supercharge your online strategy. And when it comes to customer experience, being aware of recent research and findings is crucial. Plus,  you…

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8 Quick Wins For Improving Your Website’s UX
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When it comes to designing your website, there are so many different things to think about that it’s easy to miss the obvious. For example, while everyone is struggling to…

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Five Psychological Principles In User Experience
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Looking to understand the behaviour and decision-making processes of your users? Once you understand it, you want to influence it. But there’s only so far you can go on instinct…

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