Usability

How Continuity Helps Create A Smooth User Experience
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UX is evolving at an exponentially increasing rate and for consumers, what was on the cutting edge yesterday is old news today, never mind those within the industry who are…

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Using AI To Improve User and Customer Experience
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Artificial intelligence has been THE buzzword in every tech-driven industry over the past few years as speculation around its impact on human society has been speculated upon by scientists, entrepreneurs,…

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Why You Need to Think About UX in Digital Transformation
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From a business perspective, adapting to meet change isn’t a new concept. Being able to operate agilely to meet current expectations and beat competitors is part and parcel of running…

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How To Reduce Shopping Basket Abandonment
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It’s the most frustrating part of owning an E-commerce site. When you’re getting the customers to your site, and they get right up to the shopping cart stage, and then…

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What Can Digital Businesses Learn From The Big Disruptors?
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In recent years we’ve not only seen some major transformations in the way we shop online – but also how we go about our daily lives. From zipping from one…

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Lessons Learnt From Snapchat’s User Experience Fails
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Snapchat’s UX is poor. There, I said it. Thanksfully I’m not alone: Many UX designers aren’t able to comprehend just how frustratingly poor SnapChat’s design and usability has been. Yet…

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18 Online Customer Experience Statistics That Should Shape Your CX Strategy
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Sometimes, you just need some powerful stats to supercharge your online strategy. And when it comes to customer experience, being aware of recent research and findings is crucial. Plus,  you…

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8 Quick Wins For Improving Your Website’s UX
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When it comes to designing your website, there are so many different things to think about that it’s easy to miss the obvious. For example, while everyone is struggling to…

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Five Psychological Principles In User Experience
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Looking to understand the behaviour and decision-making processes of your users? Once you understand it, you want to influence it. But there’s only so far you can go on instinct…

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2018 UX Design Trends You Need To Know About
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You’ve probably read countless articles about UX trends for 2018. And whilst there are some very useful and practical trends that should be noted, what about the ones that ignite…

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