LION+MASON
Looking to understand the behaviour and decision-making processes of your users? Once you understand it, you want to influence it. But there’s only so far you can go on instinct…
read more
You’ve probably read countless articles about UX trends for 2018. And whilst there are some very useful and practical trends that should be noted, what about the ones that ignite…
read more
Perfect product done and dusted? Great. High customer response rate and brilliant brand interaction? Sure. And most importantly, have you told your story? Erm, say what? Yes, storytelling. A powerful…
read more
How to create the most optimal User Experience for your customers is something that is constantly evolving. Just as the way people are using Search is changing (we explored how…
read more
Ken Wheaton of Google recently did a post about ‘why shoppers are turning to search for ideas and inspiration’. And it got us thinking about the relationship between search and…
read more
Amid claims human attention spans are worse than that of goldfish, it’s safe to say keeping your customers focused on their goal should be a top priority. You’ve spent all…
read more
Conversation rate optimisation, it sounds a little clinical doesn’t it? That’s because, often, it is. Brands zone in on the moneymaking stats and tweaks that can help push conversations up,…
read more
Isn’t it odd that we live in a world where people buy things without having any human contact in the sales process whatsoever? The world of online shopping has grown…
read more
It’s easy to see how online retailers can take a blinkered view of user experience (UX). For many brands, their digital products such as apps or websites will often have…
read more
When it comes to deciding what content and call-to-actions to include on a page, the mantra “less is more” still rings a bell. In fact, the issue is so prominent…
read more