LION+MASON
There’s no denying it, your digital customers are now more demanding than ever before. It’s no longer acceptable for online businesses to adopt a ‘make money first’ approach. Those that…
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Looking to understand the behaviour and decision-making processes of your users? Once you understand it, you want to influence it. But there’s only so far you can go on instinct…
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You’ve probably read countless articles about UX trends for 2018. And whilst there are some very useful and practical trends that should be noted, what about the ones that ignite…
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Perfect product done and dusted? Great. High customer response rate and brilliant brand interaction? Sure. And most importantly, have you told your story? Erm, say what? Yes, storytelling. A powerful…
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How to create the most optimal User Experience for your customers is something that is constantly evolving. Just as the way people are using Search is changing (we explored how…
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Ken Wheaton of Google recently did a post about ‘why shoppers are turning to search for ideas and inspiration’. And it got us thinking about the relationship between search and…
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Amid claims human attention spans are worse than that of goldfish, it’s safe to say keeping your customers focused on their goal should be a top priority. You’ve spent all…
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Conversation rate optimisation, it sounds a little clinical doesn’t it? That’s because, often, it is. Brands zone in on the moneymaking stats and tweaks that can help push conversations up,…
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Isn’t it odd that we live in a world where people buy things without having any human contact in the sales process whatsoever? The world of online shopping has grown…
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It’s easy to see how online retailers can take a blinkered view of user experience (UX). For many brands, their digital products such as apps or websites will often have…
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