Why mobile first UX is critical to Generation Z
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It will come as no surprise that half of today’s teens are addicted to their smartphones. While this sounds like hell to most parents – fed up of talking to…

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Black Swans, and the power of the unknown in UX
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Back in 2002, the then secretary of state, Donald Rumsfeld delivered what was to be his now infamous speech at a U.S. Department of Defense news briefing: Reports that say…

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What your mobile conversion rate isn’t telling you
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It’s no mystery that the use of smartphones is still a rapid ascendance when it comes to consumers. Yet despite, there is still a significant gap when it comes to…

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UK Digital Experience Awards
LION+MASON founder selected as Judge at the UK Digital Experience Awards 2016 #UXDXAwards
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Founder and UX Director of UX Agency LION+MASON, Andrew Machin, has been selected to join the panel of judges at this year’s prestigious UK Digital Experience Awards. The ‘DXA’ event…

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Top 5 tips for getting started with UX
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The importance of user experience within a business has been gaining more attention from brands who want to keep their users happy. However for many businesses getting started might seem…

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How to become a user-centered business
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Whatever the platform, be it mobile app, e-commerce site or point-of-sale, your customers’ interactions form an intrinsic part of their overall customer experience. However, all too often when a business…

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