Why Usability matters more than ever
800 449 LION+MASON

The expectations of users are constantly changing. Yesterday’s breakthrough in usability is today’s norm, and the older, more dated ways of doing things quickly become an irritation. Users are always expecting…

read more
Making the most of product descriptions for both SEO and UX
800 449 LION+MASON

Many people see SEO and UX as two separate things, but in reality, it’s a two-way relationship. You’ll find that most of the things which benefit SEO will in turn…

read more
What the offline store can teach us about online experience
800 449 LION+MASON

As the online and offline store experience become more intertwined, you’ll come across a lot of information about how you can make your shop more like an online store. But…

read more
OK Google – what’s the future for UX and voice interaction?
800 449 LION+MASON

Too comfy to lean over and switch on your alarm? Hands knuckle-deep in dough but need to check the recipe for rock cakes? Performing CPR but need to ring an…

read more
Why mobile first UX is critical to Generation Z
800 449 LION+MASON

It will come as no surprise that half of today’s teens are addicted to their smartphones. While this sounds like hell to most parents – fed up of talking to…

read more
Black Swans, and the power of the unknown in UX
1024 538 LION+MASON

Back in 2002, the then secretary of state, Donald Rumsfeld delivered what was to be his now infamous speech at a U.S. Department of Defense news briefing: Reports that say…

read more
What your mobile conversion rate isn’t telling you
1024 538 LION+MASON

It’s no mystery that the use of smartphones is still a rapid ascendance when it comes to consumers. Yet despite, there is still a significant gap when it comes to…

read more
UK Digital Experience Awards
LION+MASON founder selected as Judge at the UK Digital Experience Awards 2016 #UXDXAwards
1024 538 LION+MASON

Founder and UX Director of UX Agency LION+MASON, Andrew Machin, has been selected to join the panel of judges at this year’s prestigious UK Digital Experience Awards. The ‘DXA’ event…

read more
Top 5 tips for getting started with UX
1024 538 LION+MASON

The importance of user experience within a business has been gaining more attention from brands who want to keep their users happy. However for many businesses getting started might seem…

read more
How to become a user-centered business
1024 683 LION+MASON

Whatever the platform, be it mobile app, e-commerce site or point-of-sale, your customers’ interactions form an intrinsic part of their overall customer experience. However, all too often when a business…

read more