A introduction to the world of UX, and why its a big deal for businesses

From the blog

Does the ‘Average’ User Really Exist?
800 449 Andy Curry

We explore the concept of the ‘average user’ in the context of the American Air Force, considering how the themes from the case study can be applied to achieve successful UX design. 

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Redefining your Digital Strategy
800 449 Andrew Machin

To get ahead of the stiff competition, prioritise your user.  Investing in getting to know their desires and purchasing decisions can only equate to brand growth in these exciting times.

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Why you should value User Experience
800 449 Andrew Machin

Design that focuses on UX is about creating a website with one thing at the forefront of the mind – the website’s usability.

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How to be a UX Researcher: User Interviews
1024 538 Rosalyn halford

What it takes to be a world-class UX researcher. We’ll break down the day-to-day tasks and process of collecting and analysing user data.

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When it comes to UX, don’t be afraid to start small
800 449 Paul Cook

Whether you use an in-house team or reach out to an external agency, by starting small and conducting some of the early UX work yourself, you’ll be in a much better position to brief the experts and make sure you get value for money.

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What Software Developers can Learn from UX Designers
1024 857 Jack Corker

Statistics are showing that there is a need for developers and designers to work in tandem to produce better software architecture – and this is where paying attention to user experience can help.

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