UX GUIDES

A introduction to the world of UX, and why its a big deal for businesses

From the blog

Why Hire A UX Consultant?
800 449 LION+MASON

With all the furore around UX design, it’s sort of become a must-have for forward-thinking businesses. And in the line of work we’re in, we can let out a collective cheer in response. But it does beg the question, why should you hire on, and do it right away?

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The Design Thinking Approach: The What, Why and How
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Design Thinking. What exactly is it? And why does it matter to any brand, big or small, and how are you meant to use it as a working strategy?

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Why The Interaction Element Is Crucial In Explainable AI
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AI has been weathering more than a few storms of late. As exciting as the prospects are for AI, there are many glitches to its perfect potential to scare users off. From facial recognition with a racial bias to GPS algorithms sending huge trucks down the fastest route, that also happens to be completely unsafe for large vehicles, there are certainly more than a few problems with your average algorithm-based platform.

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The Importance Of A Stellar Product Design Process
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You can find guides aplenty on how to create a development plan for your new product, but the question is, where does the product design element feature?

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Futureproofing Your Experience Strategy
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Are you ready to find out the secret to creating a futureproof customer experience strategy? If only it were that simple. The reality is that there is no foolproof plan you can put in place to counter any eventuality in the constantly changing customer experience landscape.

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How The Public Sector Should Be Improving Customer Experience
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The public sector is often left lagging behind when it comes to business transformation. The nature of public sector bodies, in all their complexity, means that change is often the hardest to exact in such a huge and often dispersed environment.

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