Knowing your customers’ needs, desires, and motivations is the foundation for any successful digital experience.
Through direct observation, workshops, data & analytics research, stakeholder interviews, and user testing, we build a picture of your audience’s workflows, pain points and desired interactions with digital devices, products, applications and services.
Our User Research services provide the insights that can help address fundamental business challenges:
- What are the pain-points in our customer/end-user experiences?
- How can we provide business efficiencies through digital tools and services?
- Where are the opportunities to improve end-user engagement?
- How can we make our digital products fit better into the lives of our users?
- How do we validate new digital products/services – are they what users want?
User Research is an essential part of developing great product and service experiences. Our User Research services lay the foundation on which you can create the best possible experience for your users.
By taking the time to understand your user’s goals, needs, and motivations, we can help you secure validation for your ideas and uncover opportunities to improve and innovate.
The end result is the insight that underwrites better decisions that can enhance functionality, ease-of-use, efficiency, and pleasure of users derive from your product or service.
From usability studies or ethnographic research of your target audience, we can conduct the user research and analysis needed to underpin your product idea. We draw upon both quantitative and qualitative research methods, including:
- Discovery Workshops
- Face to Face Interviews
- Ethnographic Studies
- Video Testing
- Field Research
- International Research
- Audience Surveys
Why Choose Us?
LION+MASON made it feel like we had a dedicated UX expert within our team. They instantly understood the core problems, and their regular communication enabled all stakeholders to be involved at the correct points.
Related UX Programs
We examine your customer journey and processes to uncover your biggest opportunities.
We help you generate, conceptualise and validate the ideas to solve your experience challenges.
We define and realise your new product and service through user-centered design processes.