We create engaging digital experiences via user-centered design

UX Design

UX Design

We create engaging digital experiences via user-centered design

We are a group of experienced researchers, designers and strategists with a passion for creating meaningful, human-centred experiences.

We address your business challenges and deliver positive user-centered products and services that drive real results and experiences your end-users will love.

Whether you want to surprise and delight your customers, or better engage your business users, we’ll help you deliver valuable UX design through:

  • User Research
  • Ethnography
  • User Journey Mapping
  • UX Strategy
  • Wireframe Prototyping
  • UI Design
  • High Fidelity Prototyping
  • Development support

What is UX Design?

In an everchanging digital landscape, the experience a user has with a digital product or service has a profound influence over its success or failiure.

In today’s busy, hyper-connected world, customers are more discerning than ever before. They want experiences that are smooth, positive and that make their lives easier. The more user-friendly your brand, product or service is, the happier your customers will be.

Clunky, incohesive and confusing experiences leave customers frustrated and dissatisfied with products or services. It can be challenging to win these customers back unless you address the underlying design issues at play.

As such, User experience design (UXD or UED) is the process of considering and improving a user’s satisfaction with a product or service’s interaction by enhancing usability, relevance, and value.

How does UX Design help businesses?

Our UX Design services help create successful outcomes for digital products and services and help solve critical organisational challenges, such as:

  • How do we better engage and serve our audience?
  • How do we create operational efficiencies within our organisation
  • What are the exact problems our customers face when using our product?
  • How can we best approach digital transformation in our organisation?
  • How can we provide our customers with the best experience possible?


UX Clients


UX Clients

Why Choose Us?

We won’t try and sell you a solution that you don’t need – everything we do stems from the needs, and motivations of your users

We work to understand and define the exact problem(s) that is preventing you from reaching your business goals

We understand the importance of getting all stakeholders fully involved in the design process – a vital part of the solution delivery

We’ve been honing our craft for years. As such, we’ve developed what we consider to be an unparalleled, user-driven process

We ensure design work is fully-considered and validated before diving into the build and launch of your product

We take clients from user stories and prototyping all the way through to the final, user validated product or experience

Our Approach


Define & Research

We begin all our projects by clearly defining the problem(s) we are trying to solve. Then we work to uncover your users’ motivations.


Strategy & Ideation

We’ll then take you from fledgling concept to viable solution by exploring and brainstorming potential design ideas.


Prototype & Validate

People are what make products brilliant. So, we involve real users in testing high-fidelity prototypes over many iterations.


Optimise & Test

We help you continually improve, optimise and transform your digital platforms to ensure they stay relevant to your audience and perform to their very best.

LION+MASON have delivered some amazing work: They have been ‘on it’ every minute, always available, demonstrated a great knowledge of our product and their advice was key to the whole development. They are our ‘third-arm’, and it’s not often you can gain such a great supplier relationship from the get-go.

Related UX Programs


We examine your customer journey and processes to uncover your biggest opportunities.


We help you generate, conceptualise and validate the ideas to solve your experience challenges.


We define and realise your new product and service through user-centered design processes.