We lay the roadmap for successful digital products & services

UX Strategy Services

UX Strategy Services

We lay the roadmap for successful digital products & services

Knowing the right course of action is often a bigger challenge than the execution itself.

Whether its making decisions about what to create, or prioritising features or improvements; we draw on our UX research and expertise to help you make the right strategic decisions and achieve your business goals.

We can develop a UX strategy that will help your organisation become more reactive to the changing behaviours of your users and to take advantage of new technological opportunities. We achieve this through:

  • Auditing of current experience and service delivery
  • Embedding UX expertise within your organisation
  • Providing dedicated UX resource either on or off site
  • Stakeholder workshops and management
  • User research and validation
  • Prioritised roadmaping

What is UX Strategy?

We define UX strategy as a long-term plan for marrying the needs of your customers with the vision of your organisation. It’s a way of ensuring that your business goals work in tandem with those of both your customers and internal users.

Developing a sound UX strategy aligned with your end-user needs and wants is a great way of establishing a competitive advantage within your industry that is both sustainable and flexible in the long-term.

How does UX Strategy help your business?

Our UX Strategy service can help you answer crucial questions for your business, such as:

  • How do we improve our end customer experience?
  • How do we improve our internal tools and processes?
  • What are the opportunities to innovate/disrupt?
  • How can we better align our business model with what our users want?
  • How can we ensure commercial viability and buy-in for our product or service?



Why Choose Us?

We understand the greater trends at play when it comes to UX and the future of user-centered design thinking

We’ll help you develop a ‘big picture’ view of what your organisation can achieve within the context of User Experience

We’ll help define your ‘brand experience’ gap between your desired service and the reality your customers are experiencing

We’ll work with your organisation and its different stakeholders to achieve the buy-in you need to push forward

We’ll identify any constraints that may slow down progress and come up with ways that you can mitigate these

We’ll assist in monitoring the progress of your plan and can step in if anything needs to be re-shaped

Our Approach


Define business goals

We’ll help you identify and define clear objectives you’d like to work towards and how UX will play a part in the solution.


Develop an execution plan

We’ll then come up with the strategy by developing a plan that outlines the short-term and long-term steps to take


Align people and resources

We’ll help you define and resource the people who will be instrumental in successfully executing any strategy


Ongoing consultancy + validation

We stay with you throughout your journey, helping you realise your vision and create successful outcomes

LION+MASON made it feel like we had a dedicated UX expert within our team. They instantly understood the core problems, and their regular communication enabled all stakeholders to be involved at the correct points.


Related UX Programs


We examine your customer journey and processes to uncover your biggest opportunities.


We help you generate, conceptualise and validate the ideas to solve your experience challenges.


We define and realise your new product and service through user-centered design processes.