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Andrew Machin

Why You Need to Think About UX in Digital Transformation
800 449 Andrew Machin

From a business perspective, adapting to meet change isn’t a new concept. Being able to operate agilely to meet current expectations and beat competitors is part and parcel of running…

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How To Reduce Shopping Basket Abandonment
800 449 Andrew Machin

It’s the most frustrating part of owning an E-commerce site. When you’re getting the customers to your site, and they get right up to the shopping cart stage, and then…

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What Can Digital Businesses Learn From The Big Disruptors?
800 449 Andrew Machin

In recent years we’ve not only seen some major transformations in the way we shop online – but also how we go about our daily lives. From zipping from one…

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Lessons Learnt From Snapchat’s User Experience Fails
800 449 Andrew Machin

Snapchat’s UX is poor. There, I said it. Thanksfully I’m not alone: Many UX designers aren’t able to comprehend just how frustratingly poor SnapChat’s design and usability has been. Yet…

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Humanising The Customer Experience Whilst Embracing New Technologies
800 449 Andrew Machin

The Internet of Things. Virtual Reality. Augmented Reality. The list goes on. We’ve got all these mind-blowing technologies hitting our screens and integrating into our lives. It’s easy to see…

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18 Online Customer Experience Statistics That Should Shape Your CX Strategy
800 449 Andrew Machin

Sometimes, you just need some powerful stats to supercharge your online strategy. And when it comes to customer experience, being aware of recent research and findings is crucial. Plus,  you…

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8 Quick Wins For Improving Your Website’s UX
800 449 Andrew Machin

When it comes to designing your website, there are so many different things to think about that it’s easy to miss the obvious. For example, while everyone is struggling to…

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Lessons To Be Learned: How Facebook Is Reviewing Its UX
800 449 Andrew Machin

If you’re a regular Facebook user, you may have noticed your news feed getting clogged up lately. As you scroll down, you will come across more irrelevant posts, silly videos…

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Increasingly Demanding Users: Customer Experience Challenges To Expect In 2018
800 449 Andrew Machin

There’s no denying it, your digital customers are now more demanding than ever before. It’s no longer acceptable for online businesses to adopt a ‘make money first’ approach. Those that…

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Five Psychological Principles In User Experience
800 449 Andrew Machin

Looking to understand the behaviour and decision-making processes of your users? Once you understand it, you want to influence it. But there’s only so far you can go on instinct…

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