Founder and UX Director of UX Agency LION+MASON, Andrew Machin, has been selected to join the panel of judges at this year’s prestigious UK Digital Experience Awards.

The ‘DXA’ event is fast becoming one of the most important events in the calendar for the UX and CX industries. Previous winners and finalists have included Lloyds Bank, Direct Line Group, BT, DFS, and Tescos.

Andrew will be judging the ‘Best Online User Experience B2C’, a category that celebrates websites and mobile apps that deliver exceptional customer experiences through the innovative use of design and technology for consumers.

“As a previous finalist at the awards it’s an honor to be invited to judge the ‘Best B2c Experience’ category,” commented Andrew. “The event is also always very exciting to see how brands are innovating in UX and CX, and its always a pleasure to meet the teams and individuals driving the industry forward.”

The awards finals ceremony is to be held at the Park Plaza Riverbank in London on the 2nd December.

To find out more visit d-x-a.co.uk