Andy Curry
Deceptive patterns are getting the boot – but will it stick?
The UK government has just announced new legislation to ban “deceptive patterns” online – those sneaky design tricks that nudge users into actions they might not have otherwise taken. You probably know them better by their older, edgier name: dark…
AI in UX: Hype vs. Reality (And What Actually Works)
You don’t need me to tell you: AI is everywhere in UX right now. Every tool, every product, every half-baked pitch deck is screaming about “AI-driven experiences” like it’s some kind of digital messiah. And sure, AI can be useful—but…
UX in a Post-Cookie World: Designing for Privacy-First Experiences
The death of third-party cookies has been looming for a while now—like the plot twist in a slow-burn thriller everyone saw coming. Google keeps pushing back the execution date, but make no mistake: the cookie jar is getting locked up,…
Dark Mode, Light Mode, and Beyond: Designing for Multi-Context UX
Ah, dark mode—the feature that turns your phone into a brooding tech goth. It’s been one of the biggest UX trends in recent years, with people passionately debating whether light or dark mode is the superior experience. But here’s the…
From Static to Adaptive: How Personalisation is great for UX – when used right.
Personalisation in UX is one of those things that sounds great in theory—give people exactly what they need, when they need it, without them having to dig around for it. The problem? Most personalisation today is either lazy, creepy, or…
AI-Powered UX: How to Design for a World of Smart Interfaces
AI is here, and it’s not just for writing dodgy essays or making questionable deepfakes. It’s creeping into our interfaces, trying to make things “smarter” and “more intuitive.” Which, let’s be honest, sometimes just means it makes weird guesses about…
Accessibility compliance has never been more important for Product Owners
Accessibility is increasingly becoming a legal requirement, not just a best practice. The European Accessibility Act (EAA), coming into effect in 2025, mandates that businesses offering digital services in the EU ensure their websites, mobile apps, and digital products are…
The Role of Prototyping in UX Design: Turning Ideas into Interactive Realities
In UX design, bringing concepts to life requires more than just sketches and wireframes. This is where prototyping comes in. Prototyping bridges the gap between design and development, allowing you to test, iterate, and validate your ideas before committing to…
Top 5 UX Mistakes Small Businesses Make and How to Avoid Them
As a small business, you’ve got a lot on your plate. Between managing operations, marketing your products or services, and keeping your customers happy, it’s easy to overlook the finer points of user experience (UX) design. But here’s the thing:…
The Role of UX in Digital Transformation: Why It’s Crucial for Business Success
Digital transformation is more than just adopting new technologies; it’s about fundamentally changing how an organisation operates and delivers value to its customers. At the heart of this transformation lies User Experience (UX). An effective UX strategy can make the…