Improving Sales Team Effectiveness And In-Store Experience Through Digital Services

LION+MASON was challenged to transform how Harley Davidson can help their sales teams better manage sales leads and efficiently take bookings for test rides in store.

Untangling Disparate Processes

Iconic motorcycle brand, Harley Davidson, recognised that a poor user experience on their sales management system, combined with the disparate nature of offline processes was holding their in-store sales teams back from efficiently collecting sales leads and helping them to convert customers, ultimately losing them sales.

Assesing ‘In-Store’ Pain-Points

Our first task was to get a full understanding of the challenges and processes of the sales teams within the retail centers.

We researched their key day-to-day tasks and objectives to better understand how we could design a solution that would help create task efficiencies through digital services.

Designing For the Day-To-Day

Based on the insight and research, we created interactive prototypes to demonstrate how sales representatives can quickly achieve their day-to-day tasks quickly and intuitively, such access sales data, create and manage booking test-rides, produce MI reports as well as many other processes that had to be previously managed offline.

The result was the ability for in-store teams to work much more effectively and allow them to deliver a much better in-store experience for their customers.

“LION+MASON have delivered a quality product with a high level of service and professionalism. They fulfilled our advanced requirements easily while still meeting very tight deadlines.”