User Research & Testing

UX Designers working on a digital product design

Uncover your target customers’ needs and validate your product’s performance through expert User Research and Testing.

User Research Overview

User research and testing provide valuable insights into your customers, allowing you to create products and services that not only meet their needs but work intuitively for them.

With a thorough understanding of your customers’ behaviour and validation of your designs, you can make informed decisions that will drive success for your business.

As specialists in our field, we have the expertise required to identify the right mix of research and testing for your needs. We work fast to understand the problem you’re facing, deciding how best to gather data and test solutions to solve it.

Whether you need to engage with a new audience, uncover opportunities with existing users, or stress-test a new feature before launch, we support you throughout the entire process. From strategy and planning to analysis and communicating back to your internal stakeholders, we provide accurate, actionable insight.

Who is User Research & User Testing for?

Anyone looking to gain a deeper understanding of their audience, and generate data and insight to inform their decision making.

  • “We want to understand more about our users – what exactly do they need and want?”
  • “We have an idea for a product / website but want to explore if it meets our users’ needs.”
  • “We know our product / website isn’t perfect, and we need to identify where the pain points are.”
  • “We want some help user testing our current product / website.”

Research & Testing Activities & Outcomes

Generating user insight is not just about collecting data; it’s about harnessing that data strategically to empower your decision-making and validate your product roadmap.

We offer a comprehensive series of research and testing activities designed to illuminate user habits and verify that your user experience performs as intended.

Typical Activities

  • Moderated usability testing
  • Unmoderated remote testing
  • Ethnographic studies
  • Interviews
  • Focus groups
  • Shadowing and observation
  • Task analysis
  • Surveys & Tree testing

Outcomes

  • Better-informed product roadmaps
  • Data driven decision making
  • Improved customer satisfaction
  • Opportunities to innovate
  • Better conversion rates
  • Reduce the risk of poor product decisions
  • Improved customer retention

Why choose us for User Research & Testing?

We recognise that every business is unique, and so are your user experience challenges. That’s why we take a personalised approach to each project.

We’ll work with you to understand your goals and objectives, and recommend an approach that addresses your specific challenges. This ensures the insights we provide are not just informative but actionable.

A Wealth of Experience

We have extensive experience and expertise in user research. We have delivered research & user testing projects across a wide range of industries in the public and private sectors.

Tailored to your needs

Our user research process is tailored to your specific business objectives. We’ll create a bespoke research and testing strategy designed to generate insight into the needs and behaviours of your target users.

A Foundation for Action

Our reports are comprehensive and actionable. We provide complete transparency about the methodologies used and deliver powerful insights that allow you to make informed decisions.

What Our Clients Say

LION+MASON made it feel like we had a dedicated expert within our team. They instantly understood the core challenge, and their regular communication enabled stakeholders to be involved at the correct points. We will definitely look to re-engage on future projects.”
Harley Davidson

LION+MASON delivered a simple user experience with an easy-to-use UI design. They impressed with their flexibility, communication, and delivery.
Barnett Waddingham

Working with LION+MASON  is a great experience. They go above and beyond to ensure that each project is successful, even when products are complex and innovative. We highly recommend L+M as an experienced and reliable partner.”
Cambridge University Press

The team’s creative ideas and proactive approach impressed me throughout. We’ll definitely look to engage with on future projects.
Sheffield Hallam University

We’re rated as one of the top UX + Product Design Consultancies in the UK.

Top User Experience Company Leeds 2024
Top Product Design Company UK 2024
Top Product Design Company London 2024

Get in touch

hello@lionandmason.com

Or call: 020 3740 6260

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