We are thrilled to announce that LION+MASON and 383 Group have officially merged. This is more than just a business combination; it is a deliberate, strategic move to create a new type of partner—one uniquely qualified to solve the biggest challenge in modern development: building valuable, AI-enabled products that are centered around the human experience.

If you’re a product leader, you know the market doesn’t need another generic digital agency. It needs a partner who can build products that are truly effective and enduring. By merging with 383 Group, we are creating exactly that.

Navigating the Shifting Paradigm of AI-Driven Products

At LION+MASON, our core expertise is strategic design. We have spent years helping our clients identify and understand deep user behaviour. Today, new technologies like AI are rapidly changing user expectations, creating complex new demands. The challenge for most businesses is a lack of alignment: the brilliant strategic vision often gets lost in the technical build, especially when working with separate teams.

We merged with 383 Group to solve this friction point. We are moving beyond the traditional hand-off model to create a single, cohesive process.

About 383 Group

383 Group is a highly regarded digital product agency known for its robust development, technical delivery, and expanding expertise in AI. They work with a strong portfolio of global brands, including Volkswagen Financial Services, Hastings Direct, and Jaguar, to help businesses drive growth and product resilience. Their focus on long-term partnership and continuous development perfectly complements our strategic vision.

Our New, Unified Proposition: Strategic Design Meets AI Delivery

This merger brings together a powerful synergy of expertise resulting in a new proposition that is hyper relevant to the new digital landscape: a Human-Centric AI Product Partner that is a single, accountable entity that solves the full product lifecycle.

Andrew Machin, Founder of LION+MASON:

“Strategic design has always been our core expertise. We take a deep understanding of user behaviour and translate that into highly effective design outcomes, especially as new technologies emerge
Our merger is a deliberate move to combine our strategic foresight with 383 Group’s established expertise in AI. Together, we’re creating a new kind of partner that helps businesses build AI-driven products that are technically brilliant, valuable, and effective for users from day one.”

Sukhi, CEO of 383 Group, reinforces this unique positioning:

“LION+MASON’s deep research and UX expertise brings senior capability across multiple sectors. When you blend that with our Friction Mapping® framework, which helps companies identify and prioritise customer pain points, alongside our AI and product delivery capabilities, you get a truly compelling end-to-end client offering.”

Our focus is now on delivering three key outcomes for our clients:

Next-Generation Strategic Design: We maintain our commitment to getting a deep understanding of user behaviour. We translate that insight into highly effective design outcomes, ensuring that new products—particularly those powered by AI—are grounded in genuine human need, not just technical capability.
AI-Led Product Delivery: We are combining our strategic foresight with 383 Group’s established expertise in AI. This creates a technical engine capable of delivering resilient, next-generation digital products and services.
Long-Term Partnership: This merger creates a highly resilient talent pool, giving our clients confidence that they have a stable partner committed to guiding and fostering continuous product growth for years to come.

What This Means for Our Clients and Partners

This is a deliberate move to ensure that every product we launch is both technically brilliant and strategically sound.

You will continue to work with the same trusted strategic design and research consultants you know, with the added benefit of immediate access to an expert development and AI team.
We are now positioned to be a singular, accountable partner for the entire product lifecycle, eliminating the risk and friction of coordinating multiple agencies.
We believe this unified approach will be the go-to choice for businesses aiming to launch effective, valuable, and strategically defensible AI products.

The combination of LION+MASON’s strategic design and 383 Group’s technical depth has created a genuinely unique partner in the market. We’ve eliminated the friction between research and engineering and are now poised to tackle the most complex product challenges—the ones that require both a human-centric strategy and fearless AI delivery.

We believe the future belongs to products that are both valuable and deeply human. If you are looking to build the next generation of resilient, AI-enabled digital products, we encourage you to get in touch today.

Click here to view our joint press release: https://www.383group.com/blog/383-group-and-lion-and-mason-merger