What makes a good user experience?

An overview of the core principles of great UX

There are many elements that can help determine whether a user’s experience is pleasurable. However most, if not all, experiences that we consider good or great can be seen to have three common characteristics:

The experience is ‘Useful’

By considering whether the experience you’re providing fulfils specific user needs, you can create digital products that are useful to the end user, always ensuring that your product or service is relevant.

The experience is ‘Usable’

A successful experience means that goals can be achieved quickly, with ease and without friction or frustration, whatever your product is designed to do. Any experience that requires too much ‘thought’ from the user will often result in an ineffective solution that users abandon.

The experience is ‘Desirable’

Whilst more difficult to quantify than other elements, the desirability of using a product is just as important in successful experiences. In other words, just because a user ‘can’ achieve their goals, doesn’t mean they will ‘want’ to. By creating experiences that ‘delight’ the user, you can ensure that they feel more compelled to convert and keep coming back for more.

Related posts

Why Hire A UX Consultant?
800 449 LION+MASON

With all the furore around UX design, it’s sort of become a must-have for forward-thinking businesses. And in the line of work we’re in, we can let out a collective cheer in response. But it does beg the question, why should you hire on, and do it right away?

read more
The Design Thinking Approach: The What, Why and How
800 449 LION+MASON

Design Thinking. What exactly is it? And why does it matter to any brand, big or small, and how are you meant to use it as a working strategy?

read more
Become more successful online: Subscribe to get expert UX tips straight to your inbox