ALLIANZ
Researching and prototyping innovative ideas for AI-enabled products
Overview
Harley Davidson, the iconic motorcycle manufacturer, embarked on a transformative project to enhance the in-store experience for its customers.
Recognising the need for an integrated and seamless customer journey, Harley Davidson focused on redesigning its Point of Sale (POS), Customer Relationship Management (CRM), and Booking systems to become a singular interface that could support their retail centers in delivering a great customer experience.
Client
Allianz
Industry
Insurance
Length
6 Weeks
Activities
- User Research
- Ideation workshops
- Idea validation
- Rapid Prototyping
- Hi-fidelity Design
- User Testing
- Stakeholder Validation
Uncovering The Opportunity
We began by exploring the workings of a typical supply chain – identifying key users, understanding roles and responsibilities, and capturing needs and frustrations.
- Identified key actors at each stage of the supply chain
- Conducted user interviews to explore tasks performed and challenges faced
- Mapped user journeys for each key role highlighting common pain points
- Explored the adoption of AI to analyse and process risk data
Colaborative + Iterative Design
We built on this insight during a prototype and testing phase, which focussed on delivering a solution that provided users with access to the most important information in the right format.
- Created paper prototypes to validate early thinking and explore approaches
- Developed interactive digital prototypes to bring ideas to life
- Conducted regular cycles of user testing and documented findings
Designing For The Day-To-Day
Through a rapid research, prototyping, and testing program, a series of validated solutions for the development of the AI-powered insight portal were generated.
These solutions successfully addressed the real-world challenges faced by supply-chain professionals, ultimately demonstrating how to improve customer experience and achieving competitive differentiation.
LION+MASON delivered some amazing work: They have been ‘on it’ every minute, always available, demonstrated a great knowledge of our product and their advice was key to the development.
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