Designing a new instore product to improve the sales experience
Harley Davidson, the iconic motorcycle manufacturer, embarked on a transformative project to enhance the in-store experience for its customers.
Recognising the need for an integrated and seamless customer journey, Harley Davidson focused on redesigning its Point of Sale (POS), Customer Relationship Management (CRM), and Booking systems to become a singular interface that could support their retail centers in delivering a great customer experience.
- User Research
- Service Mapping
- Service Design
- UX Design
- UI Design
- User Testing
- Internal handover & support
“LION+MASON has delivered a quality product with a high level of service and professionalism. They fulfilled our advanced requirements easily while still meeting very tight deadlines.”
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