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Paul Cook

When it comes to UX, don’t be afraid to start small
800 449 Paul Cook

Whether you use an in-house team or reach out to an external agency, by starting small and conducting some of the early UX work yourself, you’ll be in a much better position to brief the experts and make sure you get value for money.

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Insurers Must Define Innovation in Order to Truly Innovate
800 449 Paul Cook

How can a business promise to deliver something if they don’t know what that thing is? Treating innovation like any other business metric – something tangible that can be categorised, measured and managed – is the first step.

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Five Insurtech Trends Expected to Make Waves in 2021
800 449 Paul Cook

We can expect to see insurtech trends being embraced by ‘old-school’ insurers, with vast capital available to invest in research, customer testing and product development.

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How to Create User-Friendly Quote and Buy Forms
800 449 Paul Cook

In this post, we run through the best practices and principles to help UX designers create user-friendly Q&B forms.

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