AI
LION+MASON and 383 Group Merge to Define the Next Generation of Digital Agency
We are thrilled to announce that LION+MASON and 383 Group have officially merged. This is more than just a business combination; it is a deliberate, strategic move to create a new type of partner—one uniquely qualified to solve the biggest…
AI in UX: Hype vs. Reality (And What Actually Works)
You don’t need me to tell you: AI is everywhere in UX right now. Every tool, every product, every half-baked pitch deck is screaming about “AI-driven experiences” like it’s some kind of digital messiah. And sure, AI can be useful—but…
AI-Powered UX: How to Design for a World of Smart Interfaces
AI is here, and it’s not just for writing dodgy essays or making questionable deepfakes. It’s creeping into our interfaces, trying to make things “smarter” and “more intuitive.” Which, let’s be honest, sometimes just means it makes weird guesses about…