Andrew Machin
With over 25 years’ experience in UX and digital strategy, Andrew has helped many national and global brands such as John Lewis, Harley Davidson, Johnson & Johnson, and Interflora create exceptional digital product experiences.Through the success of such projects Andrew has received high-profile accolades that span innovation, strategy, and design, such as the Dadi Grand Prix Award and the Digital Impact Award for Innovation.This experience has led to Andrew judging digital design awards, been featured in .net magazine, lecturing at Leeds university, and speaking at seminars and conferences across the UK.
Using UX design to deliver business advantage
It used to be said that content was king, but in an age when every sector is hugely overpopulated, standing out becomes less about the words on the page, and more about the experience that customers get. Cue UX stage…
Why Usability matters more than ever
The expectations of users are constantly changing. Yesterday’s breakthrough in usability is today’s norm, and the older, more dated ways of doing things quickly become an irritation. Users are always expecting faster, more efficient experiences, and the definition of this evolves…
Making the most of product descriptions for both SEO and UX
Many people see SEO and UX as two separate things, but in reality, it’s a two-way relationship. You’ll find that most of the things which benefit SEO will in turn help enhance user experience. Why is this? Because search engines…
What the offline store can teach us about online experience
As the online and offline store experience become more intertwined, you’ll come across a lot of information about how you can make your shop more like an online store. But what about the other way around? Nothing will ever replace…
OK Google – what’s the future for UX and voice interaction?
Too comfy to lean over and switch on your alarm? Hands knuckle-deep in dough but need to check the recipe for rock cakes? Performing CPR but need to ring an ambulance? Whatever your objective, you can now perform a number…
Why mobile first UX is critical to Generation Z
It will come as no surprise that half of today’s teens are addicted to their smartphones. While this sounds like hell to most parents – fed up of talking to their son/daughter’s bowed head as they pore over their News…
Black Swans, and the power of the unknown in UX
Back in 2002, the then secretary of state, Donald Rumsfeld delivered what was to be his now infamous speech at a U.S. Department of Defense news briefing: Reports that say that something hasn’t happened are always interesting to me because…
What your mobile conversion rate isn’t telling you
It’s no mystery that the use of smartphones is still a rapid ascendance when it comes to consumers. Yet despite, there is still a significant gap when it comes to the conversion rates between mobile and desktop devices. Research by…
LION+MASON founder selected as Judge at the UK Digital Experience Awards 2016 #UXDXAwards
Founder and UX Director of UX Agency LION+MASON, Andrew Machin, has been selected to join the panel of judges at this year’s prestigious UK Digital Experience Awards. The ‘DXA’ event is fast becoming one of the most important events in…
Top 5 tips for getting started with UX
The importance of user experience within a business has been gaining more attention from brands who want to keep their users happy. However for many businesses getting started might seem a little overwhelming. Below then are our five tips on…