Andrew Machin
With over 15 years’ experience in web design and digital marketing Andrew has helped many brands, both in the UK and US, create exceptional digital experiences, from websites to in-store retail experiences, such as John Lewis, Jet2, Virgin Holidays and Interflora.Through the success of such projects Andrew has received accolades that include high-profile awards that span innovation, strategy, design and results such as the Dadi Grand Prix Award and the Digital Impact Award for Innovation.This experience has led to Andrew judging digital design awards, been featured in .net magazine, lecturing at Leeds university and speak at seminars and conferences across the UK.Follow Andrew @The_Machin
SEO & UX: How Search Behaviour Impacts UX Design
Ken Wheaton of Google recently did a post about ‘why shoppers are turning to search for ideas and inspiration’. And it got us thinking about the relationship between search and user experience. SEO and the SERPs are constantly evolving, and…
Minimising Distractions On The Path To Conversion
Amid claims human attention spans are worse than that of goldfish, it’s safe to say keeping your customers focused on their goal should be a top priority. You’ve spent all that marketing budget on getting that web visitor to your…
How Customer Experience Impacts Conversion Rates Online
Conversation rate optimisation, it sounds a little clinical doesn’t it? That’s because, often, it is. Brands zone in on the moneymaking stats and tweaks that can help push conversations up, but sometimes, they miss the bigger picture… Don’t just focus…
How To Build Relationships With Zero-Contact Customers In A Digital World
Isn’t it odd that we live in a world where people buy things without having any human contact in the sales process whatsoever? The world of online shopping has grown at such an unprecedented rate that we’ve forgotten, that once…
Understanding UX in the purchasing journey
It’s easy to see how online retailers can take a blinkered view of user experience (UX). For many brands, their digital products such as apps or websites will often have a singular marketing agenda when it comes to UX consideration,…
Hick’s Law: Why less is more in UX
When it comes to deciding what content and call-to-actions to include on a page, the mantra “less is more” still rings a bell. In fact, the issue is so prominent that the savvy web designers have been paying particular attention…
How UX Techniques Help Create Customer Loyalty
Customer loyalty, the holy grail of business. If you can attract not just any customers, but those who will return over and over again, you’re onto a winner. This is what makes user experience design so critical in a digital…
How Psychology Is Used In UX Design
Figuring out how to create the perfect website is all about getting inside people’s heads. Because, after all, it’s people that use your website, and their behaviour is influenced by many different factors. Small cues and subtle changes can have…
Creating A Successful User Experience Strategy
Defining a user experience strategy takes time and dedication. And thanks to constant updates and tweaks, it will always be evolving. Every move you make needs to be made with a purpose in mind, which is why having a clearly…
How to convert more clicks into customers
Andrew Machin, founder of Lion+Mason, a UX design agency, will be doing a talk at Leeds Business Week. Want to find out how to convert more clicks to customers? Then you might be interested in attending his seminar. When and…