Andrew Machin
With over 25 years’ experience in UX and digital strategy, Andrew has helped many national and global brands such as John Lewis, Harley Davidson, Johnson & Johnson, and Interflora create exceptional digital product experiences.Through the success of such projects Andrew has received high-profile accolades that span innovation, strategy, and design, such as the Dadi Grand Prix Award and the Digital Impact Award for Innovation.This experience has led to Andrew judging digital design awards, been featured in .net magazine, lecturing at Leeds university, and speaking at seminars and conferences across the UK.
2018 UX Design Trends You Need To Know About
You’ve probably read countless articles about UX trends for 2018. And whilst there are some very useful and practical trends that should be noted, what about the ones that ignite our creativity and get us pumped for the possibilities of…
Aristotle’s 3 Persuasive Appeals & How They Relate To User Experience
Perfect product done and dusted? Great. High customer response rate and brilliant brand interaction? Sure. And most importantly, have you told your story? Erm, say what? Yes, storytelling. A powerful and unique way of forging a long-lasting, persuasive relationship with…
New Year’s Resolutions For Website Owners In 2018
How to create the most optimal User Experience for your customers is something that is constantly evolving. Just as the way people are using Search is changing (we explored how people are turning to Search Engines for ideas in this…
SEO & UX: How Search Behaviour Impacts UX Design
Ken Wheaton of Google recently did a post about ‘why shoppers are turning to search for ideas and inspiration’. And it got us thinking about the relationship between search and user experience. SEO and the SERPs are constantly evolving, and…
Minimising Distractions On The Path To Conversion
Amid claims human attention spans are worse than that of goldfish, it’s safe to say keeping your customers focused on their goal should be a top priority. You’ve spent all that marketing budget on getting that web visitor to your…
How Customer Experience Impacts Conversion Rates Online
Conversation rate optimisation, it sounds a little clinical doesn’t it? That’s because, often, it is. Brands zone in on the moneymaking stats and tweaks that can help push conversations up, but sometimes, they miss the bigger picture… Don’t just focus…
How To Build Relationships With Zero-Contact Customers In A Digital World
Isn’t it odd that we live in a world where people buy things without having any human contact in the sales process whatsoever? The world of online shopping has grown at such an unprecedented rate that we’ve forgotten, that once…
Understanding UX in the purchasing journey
It’s easy to see how online retailers can take a blinkered view of user experience (UX). For many brands, their digital products such as apps or websites will often have a singular marketing agenda when it comes to UX consideration,…
Hick’s Law: Why less is more in UX
When it comes to deciding what content and call-to-actions to include on a page, the mantra “less is more” still rings a bell. In fact, the issue is so prominent that the savvy web designers have been paying particular attention…
How UX Techniques Help Create Customer Loyalty
Customer loyalty, the holy grail of business. If you can attract not just any customers, but those who will return over and over again, you’re onto a winner. This is what makes user experience design so critical in a digital…