Andrew Machin
With over 25 years’ experience in UX and digital strategy, Andrew has helped many national and global brands such as John Lewis, Harley Davidson, Johnson & Johnson, and Interflora create exceptional digital product experiences.Through the success of such projects Andrew has received high-profile accolades that span innovation, strategy, and design, such as the Dadi Grand Prix Award and the Digital Impact Award for Innovation.This experience has led to Andrew judging digital design awards, been featured in .net magazine, lecturing at Leeds university, and speaking at seminars and conferences across the UK.
What Can Digital Businesses Learn From The Big Disruptors?
In recent years we’ve not only seen some major transformations in the way we shop online – but also how we go about our daily lives. From zipping from one place to another via an Uber to staying in people’s…
Lessons Learnt From Snapchat’s User Experience Fails
Snapchat’s UX is poor. There, I said it. Thanksfully I’m not alone: Many UX designers aren’t able to comprehend just how frustratingly poor SnapChat’s design and usability has been. Yet the app continues to have great success with younger generations.…
Humanising The Customer Experience Whilst Embracing New Technologies
The Internet of Things. Virtual Reality. Augmented Reality. The list goes on. We’ve got all these mind-blowing technologies hitting our screens and integrating into our lives. It’s easy to see why websites and brands would lose touch with the human…
18 Online Customer Experience Statistics That Should Shape Your CX Strategy
Sometimes, you just need some powerful stats to supercharge your online strategy. And when it comes to customer experience, being aware of recent research and findings is crucial. Plus, you certainly don’t want to be left behind when it comes…
8 Quick Wins For Improving Your Website’s UX
When it comes to designing your website, there are so many different things to think about that it’s easy to miss the obvious. For example, while everyone is struggling to decide the colour of a button, you may be missing…
Lessons To Be Learned: How Facebook Is Reviewing Its UX
If you’re a regular Facebook user, you may have noticed your news feed getting clogged up lately. As you scroll down, you will come across more irrelevant posts, silly videos and external content than ever before. This can become frustrating,…
Increasingly Demanding Users: Customer Experience Challenges To Expect In 2018
There’s no denying it, your digital customers are now more demanding than ever before. It’s no longer acceptable for online businesses to adopt a ‘make money first’ approach. Those that do subconsciously create dull, sometimes confusing, user journeys for their…
Five Psychological Principles In User Experience
Looking to understand the behaviour and decision-making processes of your users? Once you understand it, you want to influence it. But there’s only so far you can go on instinct and talent alone – ultimately, you’re going to want to…
2018 UX Design Trends You Need To Know About
You’ve probably read countless articles about UX trends for 2018. And whilst there are some very useful and practical trends that should be noted, what about the ones that ignite our creativity and get us pumped for the possibilities of…
Aristotle’s 3 Persuasive Appeals & How They Relate To User Experience
Perfect product done and dusted? Great. High customer response rate and brilliant brand interaction? Sure. And most importantly, have you told your story? Erm, say what? Yes, storytelling. A powerful and unique way of forging a long-lasting, persuasive relationship with…