Andrew Machin
With over 15 years’ experience in web design and digital marketing Andrew has helped many brands, both in the UK and US, create exceptional digital experiences, from websites to in-store retail experiences, such as John Lewis, Jet2, Virgin Holidays and Interflora.Through the success of such projects Andrew has received accolades that include high-profile awards that span innovation, strategy, design and results such as the Dadi Grand Prix Award and the Digital Impact Award for Innovation.This experience has led to Andrew judging digital design awards, been featured in .net magazine, lecturing at Leeds university and speak at seminars and conferences across the UK.Follow Andrew @The_Machin
Why UX only works when people and technology are combined in the right way
We consider the term user experience broadly to determine what steps businesses can take to create better digital products by working closely with their teams.
Read MoreWhy UX only works when people and technology are combined in the right way
Do more features equate to better value when it comes to product design?
Can value be measured by virtue of how many features a product has – or is doing one thing exceptionally well more critical?
Read MoreDo more features equate to better value when it comes to product design?
What happens when digital is planned and executed to perfection?
Survival and success! The process must be woven into the DNA of the business and requires a combination of 1st class leadership and innovative technology – with a clear mission statement.
Read MoreWhat happens when digital is planned and executed to perfection?
Developing a fintech digital strategy post-COVID
For financial institutions, the pandemic has presented opportunities to digitise services and introduce new technology. Discover some of the fintech features expected to be popular in the coming months.
Read MoreDeveloping a fintech digital strategy post-COVID
How to be a UX Researcher: Analysis
Stage 2. We now need to think about interpreting and analysing information. In this post, I’m going to pass on my personal tips and advice on the analysis stage.
Read MoreHow to be a UX Researcher: Analysis
How to create helpful hyperlinks – and why you should avoid “click here” links
Using “click here” or “read more” links is often problematic for your users. In this article, we discuss three key reasons why you should avoid using them in your content.
Read MoreHow to create helpful hyperlinks – and why you should avoid “click here” links
Covid Has Accelerated Digital Technology by 7 Years. Here’s What That Means…
Let’s take a closer look at how Covid has reshaped the digital landscape, particularly, how it has accelerated customer expectations around shopping and buying online.
Read MoreCovid Has Accelerated Digital Technology by 7 Years. Here’s What That Means…
Redefining your Digital Strategy
To get ahead of the stiff competition, prioritise your user. Investing in getting to know their desires and purchasing decisions can only equate to brand growth in these exciting times.
Read MoreRedefining your Digital Strategy
Why you should value User Experience
Design that focuses on UX is about creating a website with one thing at the forefront of the mind - the website’s usability.
Read MoreWhy you should value User Experience
How to be a UX Researcher: User Interviews
What it takes to be a world-class UX researcher. We’ll break down the day-to-day tasks and process of collecting and analysing user data.
Read MoreHow to be a UX Researcher: User InterviewsReady to make something amazing?
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