Andrew Machin
With over 15 years’ experience in web design and digital marketing Andrew has helped many brands, both in the UK and US, create exceptional digital experiences, from websites to in-store retail experiences, such as John Lewis, Jet2, Virgin Holidays and Interflora.Through the success of such projects Andrew has received accolades that include high-profile awards that span innovation, strategy, design and results such as the Dadi Grand Prix Award and the Digital Impact Award for Innovation.This experience has led to Andrew judging digital design awards, been featured in .net magazine, lecturing at Leeds university and speak at seminars and conferences across the UK.Follow Andrew @The_Machin
Why Simplicity Is The Most Powerful Ally Of User Experience
Any UX Designer can tell you about the complex simplicity oxymoron. And it’s true, a lot of work goes into keeping a product or platform looking and feeling simplistic. So why bother? You could argue that people should just learn…
Digital Disrupters: What Makes A True Innovator?
Let’s face it, digital disrupters are changing the face of the world as we know it. From the way we consume TV, to how we order a taxi, digital innovators have taken the rug we once stood on, shaken it,…
UX And The Rise Of Smart Cities
The world is becoming more connected by the day as new; technology, forms of communication and methods of transferring digital products, are introduced on a daily basis. As a result, entirely new industries are being formed with disciplines and job…
What Is ‘Service Design’ And Why Do You Need It?
There’s a lot of noise about Service Design in business circles at the moment. But despite reaching buzzword status, many are still unclear on what it is, and how it can really influence the direction of any business. Essentially, it’s…
The Golden Rules of UX for Mobile Apps & Services
Whether you are looking to design a brand new mobile product or service from scratch or give an existing one a refresh, there are some simple yet vital rules to follow throughout the whole process. Building any digital product at…
How User Experience Helps Create A More Sustainable Business
Every business would like to operate more sustainably and efficiently in order to make the most of its resources and minimise waste in the form of time, money and effort. There are a huge number of operational, structural and financial…
6 Critical Customer Experience Fixes For Retail Sites
In an online world where things can change at the click of a button, and hard-earned customers are frustratingly fleeting, it pays to stay on top of your customer experience game. Especially if you are competing in the retail sector.…
How Technical Debt Is Holding Back Your Digital Transformation Goals
Technical debt is; “A concept in software development that reflects the implied cost of additional rework caused by choosing an easy solution now instead of using a better approach that would take longer.” In simple terms, technical debt is something…
How Continuity Helps Create A Smooth User Experience
UX is evolving at an exponentially increasing rate and for consumers, what was on the cutting edge yesterday is old news today, never mind those within the industry who are driving change. So when it comes to continuity, in a…
Using AI To Improve User and Customer Experience
Artificial intelligence has been THE buzzword in every tech-driven industry over the past few years as speculation around its impact on human society has been speculated upon by scientists, entrepreneurs, philosophers, politicians and the media outlets. The diversity in opinion…