Andrew Machin
With over 25 years’ experience in UX and digital strategy, Andrew has helped many national and global brands such as John Lewis, Harley Davidson, Johnson & Johnson, and Interflora create exceptional digital product experiences.Through the success of such projects Andrew has received high-profile accolades that span innovation, strategy, and design, such as the Dadi Grand Prix Award and the Digital Impact Award for Innovation.This experience has led to Andrew judging digital design awards, been featured in .net magazine, lecturing at Leeds university, and speaking at seminars and conferences across the UK.
5 Key Strategies For Embracing Innovation in Business
The five key strategies for embracing innovation in your business. Being willing to adapt and innovate makes all the difference with regards to the level of success and profit your company makes.
The Dangers Of Poor UX In The Post-Covid Insurance Industry Tech Rush
With over 99% of industry professionals in agreement that insurers need to urgently step up transformation, many companies are looking to fast-track their digital transformation. But is this sudden approach more effective, or could it end up being more detrimental over the long run?
What COVID Has Done To Digital Transformation
Digital transformation was chugging away behind the scenes at many businesses pre-pandemic, but during and even post-COVID-19 has changed the playing field.
Why Neumorphism Is 2020’s Most Influential Design Trend
Everyone loves a new design trend. But when it comes to all things new and shiny, neumorphism really does take the biscuit. Not least, because its rise has been sudden, and people are raving about it. Often these trends are given room to grow and breathe, but with neumorphism, it’s suddenly here, in the virtual space, and it’s making everyone turn and stare.
UX Predictions for 2020 that need to be on your radar
With all the furore around UX design, it’s sort of become a must-have for forward-thinking businesses. And in the line of work we’re in, we can let out a collective cheer in response. But it does beg the question, why should you hire on, and do it right away?
Why Hire A UX Consultant?
With all the furore around UX design, it’s sort of become a must-have for forward-thinking businesses. And in the line of work we’re in, we can let out a collective cheer in response. But it does beg the question, why should you hire on, and do it right away?
The Design Thinking Approach: The What, Why and How
Design Thinking. What exactly is it? And why does it matter to any brand, big or small, and how are you meant to use it as a working strategy?
Why The Interaction Element Is Crucial In Explainable AI
AI has been weathering more than a few storms of late. As exciting as the prospects are for AI, there are many glitches to its perfect potential to scare users off. From facial recognition with a racial bias to GPS algorithms sending huge trucks down the fastest route, that also happens to be completely unsafe for large vehicles, there are certainly more than a few problems with your average algorithm-based platform.
The Importance Of A Stellar Product Design Process
You can find guides aplenty on how to create a development plan for your new product, but the question is, where does the product design element feature?
Futureproofing Your Experience Strategy
Are you ready to find out the secret to creating a futureproof customer experience strategy? If only it were that simple. The reality is that there is no foolproof plan you can put in place to counter any eventuality in the constantly changing customer experience landscape.