Andrew Machin
With over 25 years’ experience in UX and digital strategy, Andrew has helped many national and global brands such as John Lewis, Harley Davidson, Johnson & Johnson, and Interflora create exceptional digital product experiences.Through the success of such projects Andrew has received high-profile accolades that span innovation, strategy, and design, such as the Dadi Grand Prix Award and the Digital Impact Award for Innovation.This experience has led to Andrew judging digital design awards, been featured in .net magazine, lecturing at Leeds university, and speaking at seminars and conferences across the UK.
Using AI To Improve User and Customer Experience
Artificial intelligence has been THE buzzword in every tech-driven industry over the past few years as speculation around its impact on human society has been speculated upon by scientists, entrepreneurs, philosophers, politicians and the media outlets. The diversity in opinion…
Why Successful Digital Transformation Isn’t About Tech
Think of the phrase “digital transformation” and you’ll be hard-pressed not to consider it as something innately technical. What if we said that while IT is an obvious part of a company’s digital transformation, it’s certainly not the driving force?…
Is Your Company Culture Holding Up Your Digital Transformation?
The race is on for companies large and small to digitally transform. Yet despite the sense of urgency felt in boardrooms and IT departments across the globe, studies reveal a general sense of inertia around digital transformation. A recent survey…
Why Digital Transformation Projects Go Wrong
Digital transformation is touted to be one of the biggest considerations for businesses, with $1.3 trillion investment being forecasted globally by 2018. Across organisations of all sizes and industries, people are working hard to bring their systems up to scratch…
UX Is Key To Mobile In Digital Transformation
With anyone who’s anyone in the business world thinking about digital transformation, mobile is one of those key inescapable elements. Organisations large and small are hashing out ideas for mobile strategy, from apps to mobile-friendly websites, and quite rightly so.…
UX and Digital Transformation: Why You Need to Tackle Both
Rather than focussing on the competition or trends within their industry, leading businesses are looking to user experience as a key to successful digital transformation. It’s no coincidence that this comes at a time where companies are embarking on major digital…
Why Businesses Should Start Blending Digital with Physical
Digital has certainly held the spotlight when it comes to innovative design in recent decades. But a major shift is occurring as brands are looking towards blending physical products with digital capabilities. There’s one big advantage to this from a…
Behind the Buzzword: What Digital Transformation Really Means
It’s not far from most business leader’s lips these days, but what does digital transformation really mean? You’d be forgiven for thinking that digital transformation is one project, but in actual fact, it covers a variety of interlinked business areas…
Why You Need to Think About UX in Digital Transformation
From a business perspective, adapting to meet change isn’t a new concept. Being able to operate agilely to meet current expectations and beat competitors is part and parcel of running a successful business. In a nutshell, digital transformation can be…
How To Reduce Shopping Basket Abandonment
It’s the most frustrating part of owning an E-commerce site. When you’re getting the customers to your site, and they get right up to the shopping cart stage, and then disappear into oblivion. All of a sudden that prospect has…