Blog
The Understanding Users Podcast – Featuring our very own UX Director Andy Curry
In this Podcast Andy reminds us of the power of storytelling as one of UX’s most underrated skills and how the basics of observing users to help inform design decisions in essence dates back thousands of years.
What happens when digital is planned and executed to perfection?
Survival and success! The process must be woven into the DNA of the business and requires a combination of 1st class leadership and innovative technology – with a clear mission statement.
What are the Consequences When Technology Fails?
You must ensure every system or piece of content is designed to convey the brand and satisfy the needs of users. If your UX design doesn’t meet these goals, you’ll soon start identifying problems.
Developing a fintech digital strategy post-COVID
For financial institutions, the pandemic has presented opportunities to digitise services and introduce new technology. Discover some of the fintech features expected to be popular in the coming months.
How to be a UX Researcher: Analysis
Stage 2. We now need to think about interpreting and analysing information. In this post, I’m going to pass on my personal tips and advice on the analysis stage.
How to create helpful hyperlinks – and why you should avoid “click here” links
Using “click here” or “read more” links is often problematic for your users. In this article, we discuss three key reasons why you should avoid using them in your content.
Is top navigation or side navigation better for your product?
Navigation menus are vital to user experience and interface design. So if you’re working on a new website or app, choosing a navigation layout is a major consideration.
Covid Has Accelerated Digital Technology by 7 Years. Here’s What That Means…
Let’s take a closer look at how Covid has reshaped the digital landscape, particularly, how it has accelerated customer expectations around shopping and buying online.
Does the ‘Average’ User Really Exist?
We explore the concept of the ‘average user’ in the context of the American Air Force, considering how the themes from the case study can be applied to achieve successful UX design.
Redefining your Digital Strategy
To get ahead of the stiff competition, prioritise your user. Investing in getting to know their desires and purchasing decisions can only equate to brand growth in these exciting times.