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Does the ‘Average’ User Really Exist? 10

Does the ‘Average’ User Really Exist?

We explore the concept of the ‘average user’ in the context of the American Air Force, considering how the themes from the case study can be applied to achieve successful UX design. 

Redefining your Digital Strategy 12

Redefining your Digital Strategy

To get ahead of the stiff competition, prioritise your user.  Investing in getting to know their desires and purchasing decisions can only equate to brand growth in these exciting times.

When it comes to UX, don't be afraid to start small 18

When it comes to UX, don’t be afraid to start small

Whether you use an in-house team or reach out to an external agency, by starting small and conducting some of the early UX work yourself, you’ll be in a much better position to brief the experts and make sure you get value for money.