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Hick's Law: Why less is more in UX

Hick’s Law: Why less is more in UX

When it comes to deciding what content and call-to-actions to include on a page, the mantra “less is more” still rings a bell. In fact, the issue is so prominent that the savvy web designers have been paying particular attention…

How UX Techniques Help Create Customer Loyalty 2

How UX Techniques Help Create Customer Loyalty

Customer loyalty, the holy grail of business. If you can attract not just any customers, but those who will return over and over again, you’re onto a winner. This is what makes user experience design so critical in a digital…

How Psychology Is Used In UX Design 4

How Psychology Is Used In UX Design

Figuring out how to create the perfect website is all about getting inside people’s heads. Because, after all, it’s people that use your website, and their behaviour is influenced by many different factors. Small cues and subtle changes can have…

Creating A Successful User Experience Strategy 6

Creating A Successful User Experience Strategy

Defining a user experience strategy takes time and dedication. And thanks to constant updates and tweaks, it will always be evolving. Every move you make needs to be made with a purpose in mind, which is why having a clearly…

How to convert more clicks into customers 8

How to convert more clicks into customers

Andrew Machin, founder of Lion+Mason, a UX design agency, will be doing a talk at Leeds Business Week. Want to find out how to convert more clicks to customers? Then you might be interested in attending his seminar. When and…

How might Usability Change

How Might User Experiences Change In 2018?

User Experience was first officially born around 25 years ago when Don Norman, now Director of the Design Lab at California University coined it. Back then, he said ‘I wanted to cover all aspects of the person’s experience with the…

How UX has revolutionised business

5 Ways UX Is Revolutionising Businesses

User experience isn’t just changing the way we use websites, it actually has the potential to revolutionise businesses. Why? Because the fundamental, subtle and major changes that are implemented to improve the UX journey can have a huge impact on…

The UX Effect: Things you might not know

The UX Effect: 7 Things You Might Not Know

The world of UX is vast. Just like our planet, things are constantly changing and evolving. The basics of how things work tend to stay the same, but the finer details are always being rethought and reimagined. Even those who…

How to sell UX to you boss

How To Sell UX To Your Boss

When you’re a digital marketer, you’ve got to make a case for each and every channel you invest in. Getting your boss on board with your vision is often the hardest part. They may not have an in depth knowledge…