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Using AI To Improve User and Customer Experience 2

Using AI To Improve User and Customer Experience

Artificial intelligence has been THE buzzword in every tech-driven industry over the past few years as speculation around its impact on human society has been speculated upon by scientists, entrepreneurs, philosophers, politicians and the media outlets. The diversity in opinion…

Why Successful Digital Transformation Isn’t About Tech 4

Why Successful Digital Transformation Isn’t About Tech

Think of the phrase “digital transformation” and you’ll be hard-pressed not to consider it as something innately technical. What if we said that while IT is an obvious part of a company’s digital transformation, it’s certainly not the driving force?…

Why Digital Transformation Projects Go Wrong 8

Why Digital Transformation Projects Go Wrong

Digital transformation is touted to be one of the biggest considerations for businesses, with $1.3 trillion investment being forecasted globally by 2018. Across organisations of all sizes and industries, people are working hard to bring their systems up to scratch…

UX Is Key To Mobile In Digital Transformation 10

UX Is Key To Mobile In Digital Transformation

With anyone who’s anyone in the business world thinking about digital transformation, mobile is one of those key inescapable elements. Organisations large and small are hashing out ideas for mobile strategy, from apps to mobile-friendly websites, and quite rightly so.…

UX and Digital Transformation: Why You Need to Tackle Both 12

UX and Digital Transformation: Why You Need to Tackle Both

Rather than focussing on the competition or trends within their industry, leading businesses are looking to user experience as a key to successful digital transformation. It’s no coincidence that this comes at a time where companies are embarking on major digital…