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SEO & UX: How Search Behaviour Impacts UX Design 4

SEO & UX: How Search Behaviour Impacts UX Design

Ken Wheaton of Google recently did a post about ‘why shoppers are turning to search for ideas and inspiration’. And it got us thinking about the relationship between search and user experience. SEO and the SERPs are constantly evolving, and…

Minimising Distractions On The Path To Conversion 6

Minimising Distractions On The Path To Conversion

Amid claims human attention spans are worse than that of goldfish, it’s safe to say keeping your customers focused on their goal should be a top priority. You’ve spent all that marketing budget on getting that web visitor to your…

How Customer Experience Impacts Conversion Rates Online 8

How Customer Experience Impacts Conversion Rates Online

Conversation rate optimisation, it sounds a little clinical doesn’t it? That’s because, often, it is. Brands zone in on the moneymaking stats and tweaks that can help push conversations up, but sometimes, they miss the bigger picture… Don’t just focus…

Understanding UX in the purchasing journey 12

Understanding UX in the purchasing journey

It’s easy to see how online retailers can take a blinkered view of user experience (UX). For many brands, their digital products such as apps or websites will often have a singular marketing agenda when it comes to UX consideration,…

Hick's Law: Why less is more in UX 17

Hick’s Law: Why less is more in UX

When it comes to deciding what content and call-to-actions to include on a page, the mantra “less is more” still rings a bell. In fact, the issue is so prominent that the savvy web designers have been paying particular attention…

How UX Techniques Help Create Customer Loyalty 19

How UX Techniques Help Create Customer Loyalty

Customer loyalty, the holy grail of business. If you can attract not just any customers, but those who will return over and over again, you’re onto a winner. This is what makes user experience design so critical in a digital…

How Psychology Is Used In UX Design 21

How Psychology Is Used In UX Design

Figuring out how to create the perfect website is all about getting inside people’s heads. Because, after all, it’s people that use your website, and their behaviour is influenced by many different factors. Small cues and subtle changes can have…