Blog

Creating Engaging and High-Performing UX for Insurance Quote and Buy Journeys
For product owners in the insurance sector, creating an engaging and seamless user journey is crucial to converting potential customers and improving sales performance. This blog post will outline the typical challenges faced in insurance quote and buy journeys and why users often do not convert.

How can Product Leaders stay attuned to rapidly changing customer needs?
The dynamic nature of the industry requires product managers to adopt effective strategies for interpreting the market accurately. So how can product owners stay on top of what users really want, and what can guide them to create more valuable and desirable products?

Touchless Interactions – The Challenges and Benefits
With the continuous advancements in technology we can now navigate the digital landscape through touchless interfaces using gesture, voice, biometrics and more.

Mastering User Research Interviews
Each interview is a unique opportunity to dive deeper into the user's world and uncover the nuances that drive product improvements.

LION+MASON Recognised as a Clutch Global Leader for 2023
We're proud to be recognised as a Product and Prototype Design leader on a global scale. Clutch Global Awards showcases the very best in the B2B services industry worldwide.

The Importance of Physical Environment in User Experience
By considering the physical environment, UX professionals can create memorable and seamless experiences that positively impact users' daily lives.

How AI Will Transform Digital Products in 2024
The transformative impact of AI on UI and UX design is undeniable. With AI as a powerful ally, the future of design is bound to be exciting and full of possibilities.

Back to Basics: Making Your Product or Service Understandable
While distinctiveness is essential for staying competitive, it's equally vital to ensure that your customers can understand and appreciate the value of your product.

Unlocking the Power of Moderated User Testing: 5 Benefits You Can’t Ignore
Moderated user testing is a powerful tool that offers invaluable insights and shapes the future of digital products. Here are 5 key benefits.

The importance of immersion for a deeper understanding of user needs and project requirements
Why it's important to immerse yourself in the industry you are working and some tips to enable you to do this successfully.