LION+MASON
While user experience and user interface best practices can help to ensure user trust, they can only do so much. A detailed understanding of user needs and concerns must be sought at the early stages of product development.
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How can a business promise to deliver something if they don’t know what that thing is? Treating innovation like any other business metric – something tangible that can be categorised, measured and managed – is the first step.
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Whether digital transformation is implemented internally or with the support of external sources, it is important to consider the employee experience throughout the process.
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UX is an ongoing process. It needs constant appraisal and evaluation to ensure customers are getting the best possible experience from their finance providers. Innovative fintech companies with a focus on customer experience are disrupting the traditional finance model.
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Only when transformation happens in tandem customer wants and needs will it be effective and successful in generating growth.
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The impact of psychology on UX design can be transformative. However, it is important to keep in mind that the use of psychological theory and techniques in UI and UX is expansive and ever-evolving.
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Technology hasn’t always been designed with the needs of the business in mind. That means it’s unlikely to be the best solution, leading to technical and UX debts.
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We can expect to see insurtech trends being embraced by ‘old-school’ insurers, with vast capital available to invest in research, customer testing and product development.
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By carefully considering your digital proposition, you are able to create something that end-users desire and create a competitive advantage, both of which are particularly powerful in today’s marketplace.
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In a world dominated by technology, UX professionals might find it difficult to resist the temptation of new trends. But if they want to stay at the top of their game, they must always balance human-centered design skills with UX technology.
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