Blog

Storytelling – a vital UX skill we seem to forget
The theory behind storytelling is deep, but there are a few ideas that we can use that will allow us to engage our audience and share information in a way that resonates.

Prototyping helps build better products and user experiences – here’s why
It’s easy to see why prototyping is so important. But what best practices can you and your team adopt to ensure this phase of the product development process runs smoothly?

When it comes to user experience, the simplest solutions work best
Simple solutions work best, from ideation through to rollout and beyond, user experience should be about simplicity.

Why UX only works when people and technology are combined in the right way
We consider the term user experience broadly to determine what steps businesses can take to create better digital products by working closely with their teams.

Pivoting to UX Research – Tips for Starting a New Job in UX
Having now been in the UX role for a couple of months, I decided to reflect on what was most helpful in my first few weeks as a UX researcher.

User Experience – Dispelling Five of the Most Common Myths
Our fear of embracing User Experience is often fuelled by misconceptions. In this post, we take a closer look at some of these misconceptions and dispel five of the most common UX myths.

Diversity and Inclusion in Design
By accepting and working with diversity, the design industry can rise above assumptions and stereotypes. We can help to influence a new era of acceptance and generate more innovative solutions within our products and services.

Do more features equate to better value when it comes to product design?
Can value be measured by virtue of how many features a product has – or is doing one thing exceptionally well more critical?

The role of copywriting in UX design
UX writers are capable all-rounders who play a key role in developing a product and ensuring it is easy to use and understand by customers of all abilities.

The Understanding Users Podcast – Featuring our very own UX Director Andy Curry
In this Podcast Andy reminds us of the power of storytelling as one of UX’s most underrated skills and how the basics of observing users to help inform design decisions in essence dates back thousands of years.