Andrew Machin
With over 25 years’ experience in UX and digital strategy, Andrew has helped many national and global brands such as John Lewis, Harley Davidson, Johnson & Johnson, and Interflora create exceptional digital product experiences.Through the success of such projects Andrew has received high-profile accolades that span innovation, strategy, and design, such as the Dadi Grand Prix Award and the Digital Impact Award for Innovation.This experience has led to Andrew judging digital design awards, been featured in .net magazine, lecturing at Leeds university, and speaking at seminars and conferences across the UK.
Six Steps to Successful Digital Transformation
While digital transformation is undoubtedly being prioritised, very few organisations manage to get it right. So why do so many businesses fail to realise their digital transformation strategies?
UX Trends in the Finance Sector for 2021 and Beyond
UX is an ongoing process. It needs constant appraisal and evaluation to ensure customers are getting the best possible experience from their finance providers. Innovative fintech companies with a focus on customer experience are disrupting the traditional finance model.
7 Key Trends For a Successful Digital Transformation
Only when transformation happens in tandem customer wants and needs will it be effective and successful in generating growth.
Four Key Steps For Creating a Successful Digital Proposition
By carefully considering your digital proposition, you are able to create something that end-users desire and create a competitive advantage, both of which are particularly powerful in today's marketplace.
Post-Pandemic Predictions for Banking & Financial Technology
Many banks have been working to streamline their face-to-face services for a while now, investing in improving their digital offering. That is great for some customers, but it brings new challenges for others - not to mention the need for additional risk management.
The Importance of Written Communication in UX Design
Designers do not need to be professional content writers, but an understanding of the basics of writing will greatly assist in UX design.
5 Key Strategies For Embracing Innovation in Business
The five key strategies for embracing innovation in your business. Being willing to adapt and innovate makes all the difference with regards to the level of success and profit your company makes.
The Dangers Of Poor UX In The Post-Covid Insurance Industry Tech Rush
With over 99% of industry professionals in agreement that insurers need to urgently step up transformation, many companies are looking to fast-track their digital transformation. But is this sudden approach more effective, or could it end up being more detrimental over the long run?
What COVID Has Done To Digital Transformation
Digital transformation was chugging away behind the scenes at many businesses pre-pandemic, but during and even post-COVID-19 has changed the playing field.
Why Neumorphism Is 2020’s Most Influential Design Trend
Everyone loves a new design trend. But when it comes to all things new and shiny, neumorphism really does take the biscuit. Not least, because its rise has been sudden, and people are raving about it. Often these trends are given room to grow and breathe, but with neumorphism, it’s suddenly here, in the virtual space, and it’s making everyone turn and stare.